Director of Marketing Operations — AI, Data & Automation

Hearst Newspapers; New York (NY); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Competitive retirement plan

Generous PTO

Parental Leave

Dependent care reimbursement

Mental wellness benefits

Inclusive health services

Fertility coverage

Pet wellness reimbursement

Job summary

Hearst Newspapers seeks a Director of Marketing Operations to lead the platforms and processes powering digital subscription marketing across nine markets. You will drive operational strategy, reliability, and advancements in Sailthru, BlueConic, and Casper, while managing data integrations, automation, and governance.

You will oversee email operations, pricing configurations, promo workflows, and collaboration with Finance, Product, and Newsrooms to scale capabilities and ensure accurate

Qualifications

• Significant experience in marketing operations or similar, with cross-functional leadership.
• Hands-on experience configuring and troubleshooting marketing platforms like Sailthru and BlueConic.
• Strong fluency with data integrations, APIs, and tracking across platforms.
• Ability to translate business needs into precise technical and data requirements.
• Experience applying AI, automation, and self-service to marketing workflows.
• Proven people-management, including remote teams, with accountability skills.
• Attention to detail, governance, data quality, and scalable processes.

Responsibilities

• Lead and develop the Marketing Operations team with clear ownership and SLAs.
• Own intake and prioritization of requests across markets and teams.
• Oversee marketing tech operations across Sailthru, BlueConic, Casper and beyond.
• Ensure reliable data flows, campaigns, rates, offers, and reporting.
• Oversee email operations for newsletters and lifecycle campaigns.
• Manage checkout flows, pricing configurations, and promotions.
• Translate business needs into technical requirements; drive rollout.
• Identify opportunities to expand capabilities with AI, automation, self-service.
• Manage vendor relationships, contracts, and roadmaps.
• Lead adoption, training, QA, and governance across teams.

Skills

Marketing ops leadership

Tech stack fluency

Data integrations

Audience segmentation

AI & automation

Vendor management

Remote team leadership

Tools

Sailthru

BlueConic

Casper

Job description

Hearst Newspapers seeks a Director of Marketing Operations to lead the platforms and processes powering digital subscription marketing across nine markets. You will drive operational strategy, reliability, and advancements in Sailthru, BlueConic, and Casper, while managing data integrations, automation, and governance.

You will oversee email operations, pricing configurations, promo workflows, and collaboration with Finance, Product, and Newsrooms to scale capabilities and ensure accurate