Director of Marketing Operations — Lead Multi-Market Strategy (Onsite)

D.R. Horton; Florida; On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401(K)

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Vacation, Sick, Personal Time and HOL

Job summary

D.R. Horton, Inc.

in Arlington, TX is seeking a Director of Marketing Operations to lead the operating model that connects National Marketing with local divisions, translating market needs into effective marketing strategies that drive qualified leads and business results. You will supervise a team of Regional Marketing Representatives, establish processes, governance, and measurement across channels, and partner with Paid Media, SEO, CRM, and Analytics to scale marketing across markets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Systems, or related field.
• Proven experience in marketing operations and campaign management.
• Strong ability to translate business objectives into scalable marketing programs.

Responsibilities

• Lead and continuously improve the operating model connecting National Marketing with divisions.
• Lead and develop a team of Regional Marketing Representatives to translate local needs into marketing priorities.
• Establish planning, intake, and prioritization processes across divisions and National Marketing.
• Partner with Paid Media, Social, SEO, CRM/Lifecycle, Creative, Content, Analytics to deliver integrated marketing strategies.
• Build relationships with leaders to align priorities, plans, performance, and market needs.

Skills

Strategic thinking

Operational leadership

Stakeholder management

Multi-channel marketing

Education

Bachelor’s degree in Marketing, Business Administration, Information Systems, or related field

Tools

CRM

CDP

Marketing automation

Customer analytics

Job description

D.R. Horton, Inc.

in Arlington, TX is seeking a Director of Marketing Operations to lead the operating model that connects National Marketing with local divisions, translating market needs into effective marketing strategies that drive qualified leads and business results. You will supervise a team of Regional Marketing Representatives, establish processes, governance, and measurement across channels, and partner with Paid Media, SEO, CRM, and Analytics to scale marketing across markets.