Marketing Operations Director: Local-Global Growth

D.R. Horton; Arlington (TX); Sur place; USD 150 000 - 210 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Paid time off

Résumé du poste

D.R. Horton, Inc. in Arlington, TX, is seeking a Director of Marketing Operations to lead the operating model between National Marketing and local divisions.

The role focuses on translating market needs into effective multi-channel campaigns that drive qualified leads and measurable business results. You will build and manage a team of Regional Marketing Representatives, establish processes and governance, and partner across Paid Media, CRM, analytics, and creative to execute scalable marketing

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Systems, or related field.
• 10+ years of experience in marketing operations, marketing technology, demand generation operations, or related functions including 5+ years of leadership experience.

Responsabilités

• Lead and continuously improve the operating model connecting National Marketing with divisions, creating clear processes and governance.
• Lead and develop a team of Regional Marketing Representatives to translate local priorities into actionable marketing priorities.
• Establish planning, intake, and prioritization processes connecting division needs with National Marketing strategies and resources.
• Partner across Paid Media, Social, SEO, CRM/Lifecycle, Creative, Content, Analytics to deliver integrated marketing strategies.
• Build relationships with leaders to ensure alignment and visibility of marketing plans and performance.
• Establish scalable standards and workflows balancing local needs with brand consistency and speed to market.
• Measure performance with Analytics and translate into business outcomes for improvement.
• Identify process and technology enhancements to enable scale in Marketing.
• Share strategies across markets and drive cross-functional initiatives.

Connaissances

Leadership

Stakeholder management

Multi-channel marketing

Strategic thinking

Team development

Cross-functional collaboration

Data-driven marketing

Formation

Bachelor's degree in Marketing, Business Administration, Information Systems, or related field

Outils

CRM

Marketing Automation

CDP

Analytics platforms

Description du poste

D.R. Horton, Inc. in Arlington, TX, is seeking a Director of Marketing Operations to lead the operating model between National Marketing and local divisions.

The role focuses on translating market needs into effective multi-channel campaigns that drive qualified leads and measurable business results. You will build and manage a team of Regional Marketing Representatives, establish processes and governance, and partner across Paid Media, CRM, analytics, and creative to execute scalable marketing