Director of Marketing Ops: Email & Subscriptions

Hearst Newspapers; Dallas (TX); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, and Vision coverage

Competitive retirement plan with match

Generous paid time off

Paid parental leave

Monthly child & dependent care support

Mental health and emotional wellbeing

Inclusive health services

Fertility coverage & menopause support

Pet wellness reimbursement

And more benefits details

Job summary

Hearst Newspapers seeks a strategic, hands-on Director of Marketing Operations to lead the technology, processes, and team behind our digital subscription marketing. You’ll drive email optimization, segmentation, personalization, and automation, partnering with Product, Engineering, Editorial, and BI to scale across markets.

You will oversee a four-person team and shape the MarTech ecosystem from data to checkout, ensuring scalable, data-driven customer journeys and continuous improvement across

Qualifications

• Significant Marketing Operations leadership experience.
• Hands-on email/newsletter operations including segmentation and lifecycle programs.
• Strong knowledge of MarTech, marketing automation, and CRM/CDP.
• Experience partnering with Product and Engineering to build capabilities.
• Ability to troubleshoot data flows across marketing systems.
• Proven ability to prioritize competing requests across stakeholders.
• Strong leadership and business judgment.
• Experience applying AI/automation to improve marketing processes.

Responsibilities

• Lead and develop a team of four Marketing Operations professionals.
• Own technology and processes for email, newsletters, lifecycle marketing, CRM/CDP, and automation.
• Collaborate with Marketing and Editorial to improve personalization and segmentation.
• Translate marketing needs into technical requirements with Product and Engineering.
• Oversee technology supporting the digital customer journey (websites, data, offers, communications).
• Diagnose and troubleshoot issues across platforms and data flows.
• Establish intake, prioritization, QA, governance, and release processes across markets.
• Identify opportunities to use AI and automation to reduce manual work.
• Evaluate vendors and ensure scalable MarTech integration.
• Build relationships across departments to support initiatives.
• Create scalable processes across Hearst Newspapers’ markets while meeting local needs.

Skills

Marketing operations leadership

Email/newsletter marketing

MarTech platforms & automation

Product & Engineering collaboration

Data movement & troubleshooting

Stakeholder management

AI & automation for marketing

People leadership

Tools

BlueConic

Sailthru

Salesforce

APIs

Job description

Hearst Newspapers seeks a strategic, hands-on Director of Marketing Operations to lead the technology, processes, and team behind our digital subscription marketing. You’ll drive email optimization, segmentation, personalization, and automation, partnering with Product, Engineering, Editorial, and BI to scale across markets.

You will oversee a four-person team and shape the MarTech ecosystem from data to checkout, ensuring scalable, data-driven customer journeys and continuous improvement across