Marketing Ops Leader: Email & Digital Subscriptions

Hearst Newspapers; Houston (TX); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Competitive retirement plan with match

Generous Paid Time Off

Parental Leave

Child & Dependent Care Reimbursement

Mental health benefits

Job summary

Hearst Newspapers seeks a Director of Marketing Operations to lead a four-person team and own the technology, processes, and ecosystem behind digital subscription marketing. You will partner with Marketing, Product, Engineering, BI, Editorial, Finance, and Customer Service to optimize email, newsletters, and lifecycle programs.

You will translate business needs into scalable marketing tech solutions, drive AI-enabled automation, and ensure data flows and personalization are effective across

Qualifications

• Experience leading Marketing Operations function or team.
• Hands-on experience with email and/or newsletter operations including segmentation, lifecycle communications, personalization, QA, testing, and optimization.
• Strong knowledge of MarTech platforms, marketing automation, CRM/CDP, and customer data.
• Experience partnering with Product and Engineering to build or improve marketing capabilities.
• Ability to troubleshoot data flows across marketing systems and identify root causes.
• Experience managing competing requests across multiple stakeholders.

Responsibilities

• Lead and develop a team of four Marketing Operations professionals.
• Own and continuously improve the technology and operational processes supporting email, newsletters, lifecycle marketing, CRM/CDP, and marketing automation.
• Partner with Marketing and Editorial to improve performance, personalization, segmentation, and effectiveness of email and newsletter programs.
• Work with Product and Engineering to translate marketing needs into technical requirements and deliver new capabilities.
• Oversee technology supporting the digital customer journey, including websites, audience data, personalization, and subscriber communications.
• Diagnose and troubleshoot issues across platforms, data flows, integrations, campaigns, and customer experiences.
• Establish intake, prioritization, QA, governance, and release processes across Hearst newspaper markets.
• Identify opportunities to use AI and automation to reduce manual work and boost efficiency.
• Evaluate vendors and technology solutions to ensure scalable and well-integrated MarTech ecosystem.

Skills

Marketing Operations leadership

Email & newsletters optimization

MarTech platforms expertise

CRM/CDP data handling

Collaboration with Product/Engineering

Stakeholder management

People leadership

AI & automation in marketing

Tools

BlueConic

Sailthru

Salesforce

SQL

Job description

Hearst Newspapers seeks a Director of Marketing Operations to lead a four-person team and own the technology, processes, and ecosystem behind digital subscription marketing. You will partner with Marketing, Product, Engineering, BI, Editorial, Finance, and Customer Service to optimize email, newsletters, and lifecycle programs.

You will translate business needs into scalable marketing tech solutions, drive AI-enabled automation, and ensure data flows and personalization are effective across