Senior Brand & Content Leader

Arrow International, Inc.; Cleveland (OH); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Profit sharing

401(k) matching

Great benefits

Paid time off

Bonus week in July

Job summary

Arrow International, Inc. is seeking a strategic Senior Manager, Brand & Content to lead brand standards, messaging strategy, and visual identity across the organization.

You will own the standards that define how Arrow looks, sounds, and communicates across channels, including guidelines, tone, and content development. The role leads creative resources and partners with Product Management, Channel Management, Sales, Legal, and HR to translate business priorities into compelling communications

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Design, Business, or a related field.
• 8–12 years of progressive B2B or B2B2C brand, content, communications, or integrated marketing experience.
• 2–4 years of experience managing a creative team that includes writers, designers, or similar professionals.
• Strong writing and messaging background with ability to lead and direct copywriting resources.
• Experience translating commercial strategies into messaging and content strategies.
• Experience developing or evolving brand guidelines and visual identity standards.
• Experience overseeing creative development across digital, print, social, and multimedia formats.
• Strong project management skills with calendars and workflows.
• Collaborative and influential cross-functionally; comfortable with stakeholders.

Responsibilities

• Own and evolve Arrow's brand standards, visual identity, style guidelines, tone of voice, and messaging framework.
• Develop clear standards for logo usage, graphic design, motion/video, and digital applications.
• Establish messaging strategies tailored to key audiences (distributors, operators, charities, consumers, employees).
• Translate product, channel, and commercial strategies into compelling messaging and campaigns.
• Develop campaign frameworks adaptable across products, channels, and audiences.
• Lead development of website content, social content, product materials, brochures, presentations, and internal communications.
• Ensure content supports Sales and customer-facing teams.
• Maintain Arrow's brand asset library and digital asset management processes.
• Directly lead and develop creative resources across copywriting, graphic design, and motion design.
• Manage content calendar and production backlog across priorities.
• Review and approve marketing creative for quality and brand alignment.
• Manage external agencies and vendor relationships as needed.
• Partner with Product Management, Channel Management, and Sales to translate priorities into communications.
• Work with Legal and Compliance for messaging in regulated gaming environment.

Skills

Brand strategy

Messaging

Team leadership

Copywriting

Cross-functional collaboration

Content development

Project management

Communication

Regulated industry experience

Education

Bachelor's degree in Marketing, Communications, Journalism, Design, Business, or related field

Job description

Arrow International, Inc. is seeking a strategic Senior Manager, Brand & Content to lead brand standards, messaging strategy, and visual identity across the organization.

You will own the standards that define how Arrow looks, sounds, and communicates across channels, including guidelines, tone, and content development. The role leads creative resources and partners with Product Management, Channel Management, Sales, Legal, and HR to translate business priorities into compelling communications