Director of Marketing & Engagement, Data-Driven & Hybrid

University of Nottingham School of Humanities; Campus (IL); On-site; USD 96,000 - 131,000; Full time

Benefits offered by this job

Hybrid working arrangement

30 days holiday (pro rata)

Staff development and progression

Benefits package and discounts

Job summary

University of Nottingham School of Humanities is seeking a Director of Marketing and Engagement to lead one of the UK’s most influential higher education marketing functions. You will shape data-led strategies to recruit students, enhance the university’s global reputation and support substantial tuition income.

Reporting to the Chief Communications and Marketing Officer, you will lead a ~30-strong team across marketing, engagement, social media and content, managing a £3 million budget and

Qualifications

• Significant senior leadership experience leading large multidisciplinary marketing or student recruitment teams.
• Extensive knowledge of marketing strategy, digital marketing, social media and content marketing.
• Proven ability to deliver large-scale marketing campaigns with measurable outcomes.
• Excellent stakeholder management with experience influencing senior leaders and building partnerships.
• Strong analytical and commercial acumen with data-driven decision making.

Responsibilities

• Lead Student Recruitment Marketing campaigns and brand deployment.
• Lead Student Recruitment Engagement and Social Media & Content.
• Collaborate with faculties, market insight professionals and communications colleagues.
• Drive data-informed campaigns with ROI measurement and performance metrics.
• Support CRM programme development and cross-channel campaign measurement.

Skills

Senior leadership

Marketing strategy

Digital marketing

Stakeholder management

Analytical thinking

Job description

University of Nottingham School of Humanities is seeking a Director of Marketing and Engagement to lead one of the UK’s most influential higher education marketing functions. You will shape data-led strategies to recruit students, enhance the university’s global reputation and support substantial tuition income.

Reporting to the Chief Communications and Marketing Officer, you will lead a ~30-strong team across marketing, engagement, social media and content, managing a £3 million budget and