Director of Marketing — Drive Growth Across Multi-Unit Dining

Kinsa Group; Los Angeles (CA); On-site; USD 130,000 - 150,000; Full time

Job summary

Kinsa Group, a Southern California restaurant brand, seeks a hands-on Director of Marketing to strengthen the brand, drive traffic, and support growth. This role combines strategy and execution, including loyalty initiatives, digital marketing, and local store programs.

You will collaborate with senior leadership and operations to ensure programs meet store needs and scale with expansion, including new openings and partnerships.

Qualifications

• Experience leading marketing for a multi-unit restaurant brand.
• Proven ability to drive traffic, guest frequency, and sales growth.
• Hands-on with loyalty programs, digital marketing, local store marketing and guest engagement.
• Strong understanding of restaurant operations and how marketing supports individual locations.

Responsibilities

• Lead marketing strategy and execution across a growing multi-unit restaurant business.
• Develop campaigns that increase restaurant traffic, guest frequency, and sales.
• Drive loyalty, CRM, and guest engagement initiatives.
• Build marketing programs that support catering growth and new customer acquisition.
• Lead local store marketing efforts, community partnerships, and restaurant-level promotions.
• Oversee digital marketing, social media, paid campaigns, and brand storytelling.
• Partner with restaurant operations to ensure marketing programs work at the store level.
• Support new restaurant openings and market expansion.
• Manage agency and creative partners while staying involved in execution.
• Track marketing performance, campaign ROI, and opportunities for improvement.

Skills

Multi-unit marketing

Restaurant marketing

Campaign management

Digital marketing

Loyalty programs

CRM

Cross-functional collaboration

Job description

Kinsa Group, a Southern California restaurant brand, seeks a hands-on Director of Marketing to strengthen the brand, drive traffic, and support growth. This role combines strategy and execution, including loyalty initiatives, digital marketing, and local store programs.

You will collaborate with senior leadership and operations to ensure programs meet store needs and scale with expansion, including new openings and partnerships.