Growth Marketing Director: Scale Leads & Brand

K2DGroup; Los Angeles (CA); In loco; USD 130.000 - 180.000; Tempo pieno

Descrizione del lavoro

K2D Group, based in Los Angeles, seeks a strategic Director of Marketing to turn growth objectives into scalable programs across brands and legal practice areas. You will lead day-to-day execution and partner with executive leadership to drive qualified leads and revenue.

The role requires hands-on expertise in digital marketing, analytics, and marketing automation, with a track record of optimizing paid media, measurement, and CRM integrations.

Competenze

• 5+ years in digital, growth, or performance marketing.
• 2+ years in a marketing leadership role.
• Experience managing large advertising budgets and scaling lead generation programs.
• Strong expertise in paid media, analytics, conversion optimization, and customer acquisition.
• Proven ability to connect marketing spend to business results.

Mansioni

• Execute marketing strategies aligned with growth objectives and executive leadership.
• Manage multi-brand initiatives across markets and practice areas.
• Build acquisition programs balancing lead volume, quality, conversion, and cost.
• Partner with sales, intake, and operations to align marketing with business outcomes.
• Drive AI-enabled marketing, automation, and performance reporting.

Conoscenze

Digital marketing

Growth marketing

Marketing leadership

Paid media

Analytics

CRM systems

Attribution

Strumenti

HubSpot

Marketing automation

AI tools

Descrizione del lavoro

K2D Group, based in Los Angeles, seeks a strategic Director of Marketing to turn growth objectives into scalable programs across brands and legal practice areas. You will lead day-to-day execution and partner with executive leadership to drive qualified leads and revenue.

The role requires hands-on expertise in digital marketing, analytics, and marketing automation, with a track record of optimizing paid media, measurement, and CRM integrations.