Director of Marketing

Leap Brands; Baltimore (MD); On-site; USD 110,000 - 190,000; Full time

Job summary

Leap Brands is seeking a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This role will own marketing from strategy to execution, scaling new markets, launching campaigns, and driving traffic across all channels.

The ideal candidate brings experience in multi-unit restaurant marketing, strong digital expertise, and the ability to build marketing systems from the ground up in a fast-growing environment.

Qualifications

• Experience leading marketing for restaurants or multi-unit consumer brands.
• Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs.
• Ability to build marketing systems and processes from the ground up.

Responsibilities

• Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings.
• Lead content creation across platforms and oversee brand standards for all locations.
• Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales.
• Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition.
• Own reporting and analytics for marketing performance and make data driven decisions.
• Lead CRM and loyalty strategy to increase frequency and retention.
• Manage agency partners and creative freelancers as needed.
• Develop the annual marketing budget and monitor spend against goals.
• Support new store openings with launch playbooks, creative, and on the ground activation.

Skills

Restaurant marketing

Digital marketing

CRM & loyalty

Team management

Brand standards

Cross-functional partnership

Budget management

Tools

Paid social platforms

SEO

Job description

A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels.

What You Will Do

• Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings
• Lead content creation across platforms and oversee brand standards for all locations
• Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales
• Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition
• Own reporting and analytics for marketing performance and make data driven decisions
• Lead CRM and loyalty strategy to increase frequency and retention
• Manage agency partners and creative freelancers as needed
• Develop the annual marketing budget and monitor spend against goals
• Support new store openings with launch playbooks, creative, and on the ground activation

What You Bring

• Experience leading marketing for restaurants or multi unit consumer brands
• Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs
• Ability to build marketing systems and processes from the ground up
• Creative mindset with strong execution and project management skills
• Comfortable in a fast growth environment with shifting priorities
• Experience managing teams or agency partners
• Strong communication skills and the ability to partner cross functionally

Compensation

Competitive base salary plus bonus structure commensurate with experience.

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