Director of Marketing (Multi-Unit Restaurants)

Kinsa Group; Los Angeles (CA); On-site; USD 130,000 - 150,000; Full time

Job summary

Kinsa Group, a Southern California restaurant brand, seeks a hands-on Director of Marketing to strengthen the brand, drive traffic, and support growth. This role combines strategy and execution, including loyalty initiatives, digital marketing, and local store programs.

You will collaborate with senior leadership and operations to ensure programs meet store needs and scale with expansion, including new openings and partnerships.

Qualifications

• Experience leading marketing for a multi-unit restaurant brand.
• Proven ability to drive traffic, guest frequency, and sales growth.
• Hands-on with loyalty programs, digital marketing, local store marketing and guest engagement.
• Strong understanding of restaurant operations and how marketing supports individual locations.

Responsibilities

• Lead marketing strategy and execution across a growing multi-unit restaurant business.
• Develop campaigns that increase restaurant traffic, guest frequency, and sales.
• Drive loyalty, CRM, and guest engagement initiatives.
• Build marketing programs that support catering growth and new customer acquisition.
• Lead local store marketing efforts, community partnerships, and restaurant-level promotions.
• Oversee digital marketing, social media, paid campaigns, and brand storytelling.
• Partner with restaurant operations to ensure marketing programs work at the store level.
• Support new restaurant openings and market expansion.
• Manage agency and creative partners while staying involved in execution.
• Track marketing performance, campaign ROI, and opportunities for improvement.

Skills

Multi-unit marketing

Restaurant marketing

Campaign management

Digital marketing

Loyalty programs

CRM

Cross-functional collaboration

Job description

Director of Marketing | Multi-Unit Restaurant Brand

Compensation: $130,000-$150,000 base salary + bonus opportunity

Kinsa Group is partnering with an established, growing Southern California restaurant company to find a hands-on Director of Marketing who can help strengthen the brand, drive restaurant traffic, and support continued growth.

This is an opportunity for someone who loves restaurant marketing, knows how to turn ideas into action, and enjoys being involved in both strategy and execution.

We're looking for a marketer who understands what actually drives guests through the doors, builds repeat visits, and helps individual restaurants succeed.

What You\'ll Do

• Lead marketing strategy and execution across a growing multi-unit restaurant business.
• Develop campaigns that increase restaurant traffic, guest frequency, and sales.
• Drive loyalty, CRM, and guest engagement initiatives.
• Build marketing programs that support catering growth and new customer acquisition.
• Lead local store marketing efforts, community partnerships, and restaurant-level promotions.
• Oversee digital marketing, social media, paid campaigns, and brand storytelling.
• Partner closely with restaurant operations to ensure marketing programs work at the store level.
• Support new restaurant openings and market expansion.
• Manage agency and creative partners while staying actively involved in execution.
• Track marketing performance, campaign ROI, and opportunities for improvement.

What We\'re Looking For

• Direct marketing experience with a multi-unit restaurant brand, ideally within fast casual, quick service, or casual dining.
• Experience driving restaurant traffic, guest frequency, and measurable sales growth.
• Hands-on experience with loyalty programs, digital marketing, local store marketing, and guest engagement.
• Strong understanding of restaurant operations and how marketing supports individual locations.
• Ability to balance big-picture thinking with day-to-day execution.
• Comfortable working in a growing organization with a lean team and plenty of opportunity to build.
• Collaborative, creative, resourceful, and comfortable working closely with senior leadership.
• Able to work on-site in the Los Angeles area.

Why Consider This Opportunity?

You\'ll have the opportunity to make a meaningful impact on an established restaurant brand with exciting growth ahead. This role offers visibility with leadership, the chance to build and improve marketing programs, and the ability to see the results of your work directly in restaurant performance.