Director of Marketing, Content & Brands

HirexHire; Chicago (IL); Hybrid; USD 200,000 - 240,000; Full time

Benefits offered by this job

Bonuses

Medical/Dental/Vision Insurance

401(k)

Flexible PTO

Wellness days

Job summary

HirexHire is seeking a Director of Content & Brands for its Chicago-based client. Hybrid role based in Chicago, two days in office weekly.

You will lead portfolio marketing strategy across products, messaging, competitive intelligence, and go-to-market execution, while building a team of marketing specialists to align product strategy with commercial goals. Partner with Product, Sales, and Marketing leadership to strengthen market positioning, drive growth, and translate industry trends into

Qualifications

• 15+ years of experience in B2B SaaS product marketing, preferably within a scaling organization with a multi-product portfolio.
• Proven experience leading portfolio marketing strategy, product positioning, and competitive differentiation across multiple markets or customer segments.
• Previous experience building and managing specialist teams, with the ability to develop talent and establish scalable marketing functions.
• Strong understanding of product strategy and go-to-market execution, with experience partnering directly with senior Product and Sales leadership.
• Experience developing market segmentation strategies and translating customer insights, industry research, and competitive intelligence into actionable marketing strategies.
• Strong cross-functional leadership skills, with the ability to align Product, Sales, Corporate Marketing, Growth, and Partner Marketing teams.
• Ability to balance strategic planning with hands-on execution in a fast-paced, evolving business environment.
• Familiarity with knowledge work, enterprise technology, AI, and legal industry trends, with the ability to translate industry developments into differentiated market positioning.
• Strong analytical and communication skills, with the ability to use market data, product adoption trends, and sales feedback to guide marketing decisions.

Responsibilities

• Lead portfolio marketing strategy, developing consistent positioning and messaging that communicates differentiated value across products, customer segments, and geographies.
• Partner with Product Management to shape product strategies, launch plans, pricing, and packaging based on market opportunities, customer needs, and competitive positioning.
• Oversee market research, customer insights, competitive intelligence, and audience segmentation to inform product and go-to-market strategies.
• Establish strong cross-functional partnerships with Product, Sales, Corporate Marketing, Growth Marketing, and Partner Marketing to align priorities and execution.
• Develop strategic messaging, thought leadership, and market-facing content that strengthen our client's position within its key industries and markets.
• Lead product and analyst relations, ensuring our client's solutions are effectively represented in industry research, analyst briefings, and competitive evaluations.
• Partner with Sales Enablement and Revenue Operations to develop competitive battle cards, sales playbooks, training materials, and resources that support sales effectiveness.
• Build, lead, and develop a team of marketing specialists across areas such as competitive intelligence, research, messaging, and enablement.
• Monitor marketing effectiveness, product adoption, and sales feedback to continuously improve positioning, messaging, and go-to-market execution.

Skills

B2B SaaS Marketing

Portfolio marketing strategy

Team leadership

Cross-functional collaboration

Market research

Product positioning

Go-to-market strategy

Job description

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client’s everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT

Location: Chicago, IL (Hybrid)

Company Size: 1000+

What They Do: Our client delivers content management software used by legal and financial professionals to organize and protect their business.

Contact HirexHire for more client information

THE ROLE

The Director of Content & Brands will lead our client's portfolio marketing strategy, overseeing product positioning, messaging, competitive intelligence, and go-to-market execution across multiple products, markets, and audiences. This role will build and develop a team of marketing specialists while partnering closely with Product, Sales, and Marketing leadership to strengthen market positioning, support business growth, and ensure alignment between product strategy and commercial objectives.

This is a hybrid position based in Chicago, with 2 days per week in office.

WHAT YOU WILL DO

• Lead portfolio marketing strategy, developing consistent positioning and messaging that communicates differentiated value across products, customer segments, and geographies.
• Partner with Product Management to shape product strategies, launch plans, pricing, and packaging based on market opportunities, customer needs, and competitive positioning.
• Oversee market research, customer insights, competitive intelligence, and audience segmentation to inform product and go-to-market strategies.
• Establish strong cross-functional partnerships with Product, Sales, Corporate Marketing, Growth Marketing, and Partner Marketing to align priorities and execution.
• Develop strategic messaging, thought leadership, and market-facing content that strengthen our client's position within its key industries and markets.
• Lead product and analyst relations, ensuring our client's solutions are effectively represented in industry research, analyst briefings, and competitive evaluations.
• Partner with Sales Enablement and Revenue Operations to develop competitive battle cards, sales playbooks, training materials, and resources that support sales effectiveness.
• Build, lead, and develop a team of marketing specialists across areas such as competitive intelligence, research, messaging, and enablement.
• Monitor marketing effectiveness, product adoption, and sales feedback to continuously improve positioning, messaging, and go-to-market execution.

WHAT YOU WILL DO

• 15+ years of experience in B2B SaaS product marketing, preferably within a scaling organization with a multi-product portfolio.
• Proven experience leading portfolio marketing strategy, product positioning, and competitive differentiation across multiple markets or customer segments.
• Previous experience building and managing specialist teams, with the ability to develop talent and establish scalable marketing functions.
• Strong understanding of product strategy and go-to-market execution, with experience partnering directly with senior Product and Sales leadership.
• Experience developing market segmentation strategies and translating customer insights, industry research, and competitive intelligence into actionable marketing strategies.
• Strong cross-functional leadership skills, with the ability to align Product, Sales, Corporate Marketing, Growth, and Partner Marketing teams.
• Ability to balance strategic planning with hands-on execution in a fast-paced, evolving business environment.
• Familiarity with knowledge work, enterprise technology, AI, and legal industry trends, with the ability to translate industry developments into differentiated market positioning.
• Strong analytical and communication skills, with the ability to use market data, product adoption trends, and sales feedback to guide marketing decisions.

COMPENSATION & BENEFITS

Compensation: $200k - $240k + Bonus

Benefits: Our client offers a comprehensive benefits package, including medical, dental, vision, and life insurance, a 401(k), flexible PTO, designated wellness days, paid parental leave, career development opportunities, and more.