Head of Content & Brands — B2B SaaS Marketing (Hybrid, Chicago)

HirexHire; Chicago (IL); Hybrid; USD 200,000 - 240,000; Full time

Benefits offered by this job

Bonuses

Medical/Dental/Vision Insurance

401(k)

Flexible PTO

Wellness days

Job summary

HirexHire is seeking a Director of Content & Brands for its Chicago-based client. Hybrid role based in Chicago, two days in office weekly.

You will lead portfolio marketing strategy across products, messaging, competitive intelligence, and go-to-market execution, while building a team of marketing specialists to align product strategy with commercial goals. Partner with Product, Sales, and Marketing leadership to strengthen market positioning, drive growth, and translate industry trends into

Qualifications

• 15+ years of experience in B2B SaaS product marketing, preferably within a scaling organization with a multi-product portfolio.
• Proven experience leading portfolio marketing strategy, product positioning, and competitive differentiation across multiple markets or customer segments.
• Previous experience building and managing specialist teams, with the ability to develop talent and establish scalable marketing functions.
• Strong understanding of product strategy and go-to-market execution, with experience partnering directly with senior Product and Sales leadership.
• Experience developing market segmentation strategies and translating customer insights, industry research, and competitive intelligence into actionable marketing strategies.
• Strong cross-functional leadership skills, with the ability to align Product, Sales, Corporate Marketing, Growth, and Partner Marketing teams.
• Ability to balance strategic planning with hands-on execution in a fast-paced, evolving business environment.
• Familiarity with knowledge work, enterprise technology, AI, and legal industry trends, with the ability to translate industry developments into differentiated market positioning.
• Strong analytical and communication skills, with the ability to use market data, product adoption trends, and sales feedback to guide marketing decisions.

Responsibilities

• Lead portfolio marketing strategy, developing consistent positioning and messaging that communicates differentiated value across products, customer segments, and geographies.
• Partner with Product Management to shape product strategies, launch plans, pricing, and packaging based on market opportunities, customer needs, and competitive positioning.
• Oversee market research, customer insights, competitive intelligence, and audience segmentation to inform product and go-to-market strategies.
• Establish strong cross-functional partnerships with Product, Sales, Corporate Marketing, Growth Marketing, and Partner Marketing to align priorities and execution.
• Develop strategic messaging, thought leadership, and market-facing content that strengthen our client's position within its key industries and markets.
• Lead product and analyst relations, ensuring our client's solutions are effectively represented in industry research, analyst briefings, and competitive evaluations.
• Partner with Sales Enablement and Revenue Operations to develop competitive battle cards, sales playbooks, training materials, and resources that support sales effectiveness.
• Build, lead, and develop a team of marketing specialists across areas such as competitive intelligence, research, messaging, and enablement.
• Monitor marketing effectiveness, product adoption, and sales feedback to continuously improve positioning, messaging, and go-to-market execution.

Skills

B2B SaaS Marketing

Portfolio marketing strategy

Team leadership

Cross-functional collaboration

Market research

Product positioning

Go-to-market strategy

Job description

HirexHire is seeking a Director of Content & Brands for its Chicago-based client. Hybrid role based in Chicago, two days in office weekly.

You will lead portfolio marketing strategy across products, messaging, competitive intelligence, and go-to-market execution, while building a team of marketing specialists to align product strategy with commercial goals. Partner with Product, Sales, and Marketing leadership to strengthen market positioning, drive growth, and translate industry trends into