Director of Marketing & Communications: Innovation Leader

The Kentucky Science and Technology Corporation; Lexington (KY); On-site; USD 85,000 - 95,000; Full time

Job summary

Kentucky Science and Technology Center seeks a Director of Marketing & Communications to own the development of a comprehensive marketing, branding and communications strategy for KSTC and its programs.

The Director will lead a cross-program operating model and collaborate with program leaders to implement a unified marketing plan that increases statewide and national visibility for innovation-based economic development.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations or a related field.
• Minimum of 5 years of progressive marketing and communications roles.
• Experience managing the marketing and communications of a small to medium sized organization; innovative non-profit experience preferred.
• Demonstrated ability to manage and support direct staff and internal customer demands.
• Strong interpersonal, collaboration and communication skills; ability to influence across diverse stakeholders.
• Proven ability to translate and communicate complex information for diverse audiences.
• Proven ability to develop and execute strategies across multiple stakeholders.
• Strong written, oral and digital communications skills preferred.

Responsibilities

• Develop, own and execute an end-to-end integrated marketing, branding and communications model and strategy across KSTC and its programs.
• Serve as the organization’s chief brand architect and steward, ensuring a consistent identity across KSTC and programs.
• Maintain brand standards, editorial standards, and digital asset library; oversee website, social media and email marketing.
• Oversee external communications: media relations, public affairs, executive communications, crisis communications.
• Develop high-impact, scalable communications that position innovation-based economic development as a Kentucky priority.
• Establish and maintain strong internal communications practices across programs; foster engagement.
• Build, lead and mentor a marketing team; manage external vendors and contractors.
• Implement data-driven marketing practices with clear metrics and dashboards.
• Oversee departmental budget and staffing to align with strategy.

Skills

Interpersonal communication

Collaboration

Stakeholder influence

Strategic thinking

Analytical skills

Education

Bachelor’s degree in Marketing/Communications/Public Relations or related field

Job description

Kentucky Science and Technology Center seeks a Director of Marketing & Communications to own the development of a comprehensive marketing, branding and communications strategy for KSTC and its programs.

The Director will lead a cross-program operating model and collaborate with program leaders to implement a unified marketing plan that increases statewide and national visibility for innovation-based economic development.