Strategic Engineering Marketing & Communications Leader

University of Tennessee, Knoxville; Knoxville (TN); Hybrid; USD 115,000 - 125,000; Full time

Job summary

The Tickle College of Engineering at the University of Tennessee, Knoxville seeks a Senior Director of Marketing and Communications to lead the college’s integrated MARCOM enterprise. You will translate priorities into audience-focused marketing strategies, align teams and budgets, and drive measurable institutional impact.

Reporting to the Chief Alignment Officer, you will oversee strategy, staffing and budget, supervise the Director of Communications, and advise senior leadership on national

Qualifications

• Bachelor's degree required in Marketing, Communications, Public Relations or a related field.
• Eight years of progressively responsible experience in strategic marketing with brand positioning, audience research, and integrated campaigns.
• Experience translating organizational priorities into marketing strategies; managing budgets and resources; minimum three years managing managers and professional staff.

Responsibilities

• Establish multi-year marketing and communications vision, framework, priorities and measures for national reputation and enrollment.
• Lead development of integrated marketing strategy and differentiated positioning across campaigns and channels.
• Direct market, audience and competitive research to inform messaging, pricing, and investments.
• Oversee brand identity, policy adherence to UT standards and cross-unit communications.
• Coordinate strategy across departments, centers and administrative units for consistent messaging.
• Manage MARCOM budget, personnel, and performance with accountability for outcomes.
• Provide training and development for managers and staff; advise senior leadership on reputation and partnerships.

Skills

Leadership

Strategic marketing

Brand positioning

Audience research

Integrated campaigns

Performance metrics

Budget management

Staff management

Cross-functional teamwork

Communication skills

Education

Bachelor's degree in Marketing, Communications, Public Relations or a related field

Job description

The Tickle College of Engineering at the University of Tennessee, Knoxville seeks a Senior Director of Marketing and Communications to lead the college’s integrated MARCOM enterprise. You will translate priorities into audience-focused marketing strategies, align teams and budgets, and drive measurable institutional impact.

Reporting to the Chief Alignment Officer, you will oversee strategy, staffing and budget, supervise the Director of Communications, and advise senior leadership on national