Strategic Campus Marketing & Communications Lead

TSTC; New Braunfels (TX); On-site; USD 49,000 - 53,000; Full time

Job summary

Texas State Technical College (TSTC) seeks a Campus Marketing & Communications Lead to align campus messaging with institutional goals. The role partners with campus leadership to drive marketing, PR, social media, and events, highlighting student success and community impact.

The position collaborates with the central marketing team and reports to the Marketing office, ensuring cohesive campaigns and effective outreach across campus.

Qualifications

• Three+ years of experience in marketing, PR, social media or digital content creation.
• Proven experience writing and publishing press releases, news articles, and promotional content.
• Experience managing social media platforms and audience engagement strategies.
• Basic photography and videography experience, with ability to coordinate with professional media teams.
• Experience in public speaking coaching or media training.

Responsibilities

• Serve as the primary liaison between the Marketing office and campus leadership to coordinate campus messaging.
• Develop and publish content highlighting student success and institutional impact.
• Lead campus-specific social media efforts and coordinate with central teams for brand alignment.
• Plan and promote campus events, open houses, and initiatives.
• Capture campus life through photography and videography and coordinate with the multimedia team.
• Provide media training for campus leadership and support crisis communication plans.

Skills

Marketing strategy

Public relations

Social media management

Content development

Event promotion

Tools

Canva

Adobe Creative Suite

Job description

Texas State Technical College (TSTC) seeks a Campus Marketing & Communications Lead to align campus messaging with institutional goals. The role partners with campus leadership to drive marketing, PR, social media, and events, highlighting student success and community impact.

The position collaborates with the central marketing team and reports to the Marketing office, ensuring cohesive campaigns and effective outreach across campus.