Director of Marketing

Lamar Estates; Lamar (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

Lamar Estates in Lamar, CO is seeking a Director of Marketing to lead our community outreach and healthcare marketing efforts. You will forge strategic partnerships with local providers, drive patient referrals, and raise awareness of our Assisted Living services in the Lamar area.

The ideal candidate has LTC marketing experience, strong networking skills, and the ability to develop growth strategies while delivering exceptional patient-focused service to families and residents.

Qualifications

• Experience in LTC marketing.
• Clinical background is helpful.
• Working knowledge of Medicare/Medicaid/Insurance payer systems.
• Excellent verbal and communication skills.

Responsibilities

• Develop and execute marketing plans to raise awareness of services.
• Cultivate relationships with healthcare providers and community partners.
• Drive patient referrals and community outreach initiatives.
• Monitor market trends and adjust strategies to meet growth goals.
• Coordinate PR and communications to enhance service accessibility.

Skills

Healthcare marketing

Business development

Networking

Communication

Partnership building

Growth objectives

Multitasking

Community engagement

Public relations

Market development

Education

Related field degree

Job description

Director of Marketing

At Lamar Estates, we are committed to providing outstanding Assisted Living Facilities. We are seeking a highly skilled and passionate Director of Marketing to join our team and play a vital role in supporting our commitment to exceptional care.

As Director of Marketing, you will cultivate strong professional relationships in the Lamar, CO area, establishing strategic partnerships throughout the community to increase awareness of our services, driving patient referrals. This role will contribute to the growth of our organization while enhancing access to quality care for individuals and families.

Responsibilities:

• Demonstrated success in healthcare marketing, business development, or outreach
• Strong networking and relationship-management skills
• Excellent verbal, written, and interpersonal communication abilities
• Proven ability to build and sustain partnerships with healthcare professionals and community stakeholders
• Goal-oriented with a history of meeting or exceeding growth objectives
• Highly organized, self-motivated, and able to manage multiple priorities
• Skilled in community engagement and public relations initiatives
• Knowledge of healthcare services, referral networks, and market development strategies
• Professional, approachable, and dedicated to exceptional service
• Passionate about improving access to care and positively impacting the community

Requirements:

• Degree in a related field is desirable
• Experience as a LTC marketer
• Clinical Background is very helpful
• Excellent verbal and communication skills
• Working knowledge of Medicare, Medicaid, and Insurance payer systems

If you are a results-driven professional with a passion for healthcare marketing and a commitment to exceptional service, we encourage you to apply for this exciting opportunity. Join our team at Lamar Estates and make a difference in the lives of those we serve.