Director of Marketing

428 Healthcare; Lamar (CO); On-site; USD 90,000 - 140,000; Full time

Job summary

Lamar Estates is looking for a Director of Marketing to lead growth in our Assisted Living community in Lamar, CO. You will develop and execute marketing strategies to raise awareness, drive referrals, and expand partnerships with healthcare professionals.

The role requires strong communication, networking, and a patient-centered approach, with experience in LTC marketing and knowledge of payer systems. You will collaborate across teams to enhance access to care for residents and families.

Qualifications

• Degree in a related field is desirable.
• Experience as a LTC marketer.
• Working knowledge of Medicare, Medicaid, and Insurance payer systems.
• Excellent verbal and communication skills.

Responsibilities

• Develop and implement marketing strategies to increase referrals.
• Build partnerships with healthcare professionals and community stakeholders.
• Lead brand messaging and community outreach initiatives.
• Monitor market trends and adjust programs to meet growth objectives.

Skills

Networking

Communication

Healthcare marketing

LTC marketing experience

Medicare/Medicaid knowledge

Education

Degree in related field desirable

Job description

Director of Marketing

At Lamar Estates, we are committed to providing outstanding Assisted Living Facilities. We are seeking a highly skilled and passionate Director of Marketing to join our team and play a vital role in supporting our commitment to exceptional care.

As Director of Marketing, you will cultivate strong professional relationships in the Lamar, CO area, establishing strategic partnerships throughout the community to increase awareness of our services, driving patient referrals. This role will contribute to the growth of our organization while enhancing access to quality care for individuals and families.

Responsibilities:

• Demonstrated success in healthcare marketing, business development, or outreach
• Strong networking and relationship-management skills
• Excellent verbal, written, and interpersonal communication abilities
• Proven ability to build and sustain partnerships with healthcare professionals and community stakeholders
• Goal-oriented with a history of meeting or exceeding growth objectives
• Highly organized, self-motivated, and able to manage multiple priorities
• Skilled in community engagement and public relations initiatives
• Knowledge of healthcare services, referral networks, and market development strategies
• Professional, approachable, and dedicated to exceptional service
• Passionate about improving access to care and positively impacting the community

Requirements:

• Degree in a related field is desirable
• Experience as a LTC marketer
• Clinical Background is very helpful
• Excellent verbal and communication skills
• Working knowledge of Medicare, Medicaid, and Insurance payer systems

If you are a results-driven professional with a passion for healthcare marketing and a commitment to exceptional service, we encourage you to apply for this exciting opportunity. Join our team at Lamar Estates and make a difference in the lives of those we serve.