Marketing Director, Senior Care Growth & Partnerships

428 Healthcare; Lamar (CO); On-site; USD 90,000 - 140,000; Full time

Job summary

Lamar Estates is looking for a Director of Marketing to lead growth in our Assisted Living community in Lamar, CO. You will develop and execute marketing strategies to raise awareness, drive referrals, and expand partnerships with healthcare professionals.

The role requires strong communication, networking, and a patient-centered approach, with experience in LTC marketing and knowledge of payer systems. You will collaborate across teams to enhance access to care for residents and families.

Qualifications

• Degree in a related field is desirable.
• Experience as a LTC marketer.
• Working knowledge of Medicare, Medicaid, and Insurance payer systems.
• Excellent verbal and communication skills.

Responsibilities

• Develop and implement marketing strategies to increase referrals.
• Build partnerships with healthcare professionals and community stakeholders.
• Lead brand messaging and community outreach initiatives.
• Monitor market trends and adjust programs to meet growth objectives.

Skills

Networking

Communication

Healthcare marketing

LTC marketing experience

Medicare/Medicaid knowledge

Education

Degree in related field desirable

Job description

Lamar Estates is looking for a Director of Marketing to lead growth in our Assisted Living community in Lamar, CO. You will develop and execute marketing strategies to raise awareness, drive referrals, and expand partnerships with healthcare professionals.

The role requires strong communication, networking, and a patient-centered approach, with experience in LTC marketing and knowledge of payer systems. You will collaborate across teams to enhance access to care for residents and families.