Director of Marketing

Epic Healthcare; Philadelphia (Philadelphia County); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off

Retirement plan

Professional development opportunities

Job summary

Epic Healthcare is seeking a Director of Marketing to lead branding and outreach for our nursing home. You will craft campaigns that resonate with families and potential residents while shaping a warm, trusted brand voice.

You will collaborate with Admissions and Care teams, plan engaging events, and monitor marketing metrics to optimize performance and visibility in the local community.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in a marketing role, ideally in healthcare or senior living.

Responsibilities

• Develop and execute marketing strategies that attract potential residents.
• Be the voice of our brand, ensuring it’s warm and vibrant.
• Plan events such as open houses or themed parties.
• Analyze marketing metrics and adjust strategies accordingly.
• Collaborate with Admissions and Care teams to align messaging.
• Build relationships with local businesses, hospitals, and referral sources.

Education

Bachelor’s degree in Marketing, Communications, or a related field

Job description

Now Hiring: Director of Marketing

Job Type: Full-time

Job Description:

We're looking for a Director of Marketing who can bring a fresh perspective to our nursing home. If you’re ready to take the lead in crafting memorable campaigns that speak to the heart (and maybe tickle a funny bone or two), we want to hear from you!

Director of Marketing Key Responsibilities:

• Develop and execute marketing strategies that attract potential residents.
• Be the voice of our brand, ensuring it’s as vibrant and warm as the care we provide.
• Plan and orchestrate events that leave a lasting impression—whether it’s an open house or a themed party that gets everyone talking.
• Analyze marketing metrics to see what’s working and what’s not. Adjust, adapt, and always aim for the stars.
• Work hand-in-hand with our Admissions and Care teams to ensure our messaging aligns with the outstanding service we deliver.
• Build and maintain relationships with local businesses, hospitals, and referral sources. You’re the friendly face everyone wants to work with!

Director of Marketing Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in a marketing role, ideally in healthcare or senior living.

Director of Marketing Benefits:

• Competitive salary
• Health, dental, and vision insurance
• Paid time off
• Retirement plan
• Opportunities for professional development