Director of Marketing

Epic Healthcare; Hershey (PA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision insurance

Paid time off

Retirement plan

Opportunities for professional develop

Job summary

Epic Healthcare in Hershey, PA seeks a Director of Marketing to lead branding, campaigns, and community engagement for our nursing home. You will collaborate with Admissions and Care teams, plan events, and build partnerships with local hospitals.

The role offers a competitive salary, comprehensive benefits, and professional development opportunities. The ideal candidate has a marketing degree and proven healthcare marketing experience, with a passion for creating warm, memorable resident

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in a marketing role, ideally in healthcare or senior living.

Responsibilities

• Develop and execute marketing strategies to attract potential residents.
• Lead the brand voice to ensure a warm, engaging image.
• Plan events that promote the community and outreach.
• Analyze marketing metrics and adjust campaigns accordingly.
• Collaborate with Admissions and Care teams to align messaging.
• Build relationships with local partners and referral sources.

Skills

Marketing experience

Healthcare marketing

Education

Bachelor's degree in Marketing, Communications, or a related field

Job description

Job Description:

We're looking for a Director of Marketing who can bring a fresh perspective to our nursing home. If you're ready to take the lead in crafting memorable campaigns that speak to the heart (and maybe tickle a funny bone or two), we want to hear from you!

Responsibilities:

• Develop and execute marketing strategies that attract potential residents.

• Be the voice of our brand, ensuring it's as vibrant and warm as the care we provide.

• Plan and orchestrate events that leave a lasting impression- whether it's an open house or a themed party that gets everyone talking.

• Analyze marketing metrics to see what's working and what's not. Adjust, adapt, and always aim for the stars.

• Work hand-in-hand with our Admissions and Care teams to ensure our messaging aligns with the outstanding service we deliver.

• Build and maintain relationships with local businesses, hospitals, and referral sources. You're the friendly face everyone wants to work with!

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

• Proven experience in a marketing role, ideally in healthcare or senior living.

Benefits:

• Competitive salary

• Health, dental, and vision insurance

• Paid time off

• Retirement plan

• Opportunities for professional development