Healthcare Marketing Director - LTC Growth & Partnerships

Lamar Estates; Lamar (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

Lamar Estates in Lamar, CO is seeking a Director of Marketing to lead our community outreach and healthcare marketing efforts. You will forge strategic partnerships with local providers, drive patient referrals, and raise awareness of our Assisted Living services in the Lamar area.

The ideal candidate has LTC marketing experience, strong networking skills, and the ability to develop growth strategies while delivering exceptional patient-focused service to families and residents.

Qualifications

• Experience in LTC marketing.
• Clinical background is helpful.
• Working knowledge of Medicare/Medicaid/Insurance payer systems.
• Excellent verbal and communication skills.

Responsibilities

• Develop and execute marketing plans to raise awareness of services.
• Cultivate relationships with healthcare providers and community partners.
• Drive patient referrals and community outreach initiatives.
• Monitor market trends and adjust strategies to meet growth goals.
• Coordinate PR and communications to enhance service accessibility.

Skills

Healthcare marketing

Business development

Networking

Communication

Partnership building

Growth objectives

Multitasking

Community engagement

Public relations

Market development

Education

Related field degree

Job description

Lamar Estates in Lamar, CO is seeking a Director of Marketing to lead our community outreach and healthcare marketing efforts. You will forge strategic partnerships with local providers, drive patient referrals, and raise awareness of our Assisted Living services in the Lamar area.

The ideal candidate has LTC marketing experience, strong networking skills, and the ability to develop growth strategies while delivering exceptional patient-focused service to families and residents.