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Northwood is seeking an Admissions Assistant and Facility Marketer to promote our nursing home and attract residents. You will develop marketing plans, coordinate tours, and build relationships with referral sources in the community.
This role emphasizes outreach, hosting local events, and presenting the facility positively to families and healthcare partners. You will collaborate with administrators and the admissions team to boost occupancy and community awareness.
A nursing home marketer focuses on promoting long-term care facilities, including skilled nursing facilities and assisted living communities to attract residents and families. Their responsibilities include developing and implementing marketing strategies, buildings relationships with referral sources, conducting facility tours, and creating a positive public image of the facility.
Developing Marketing Strategies
Creating and executing comprehensive marketing plans to increase occupancy rates and promote the facility’s services
Building relationships
Establishing and maintaining connections with hospitals, physicians, and other healthcare providers to generate referrals
Community outreach
Engaging with the local community to raise awareness about the facility and its services
Plan local events to advertise and promote the facility in a positive light
Providing tours of the facility to potential resident anther families
All other duties as assisgned by the Administrator, Social Services Director and Director of Admissions and Marketing