Marketing Director

iCare Financial Services; Chicago (IL); On-site; USD 85,000 - 120,000; Full time

Job summary

A skilled nursing facility is seeking a Director of Marketing to build referral source relationships with hospitals, clinics, and senior-service organizations in the community. The role includes obtaining necessary admission information and coordinating admissions from home, hospital, or other facilities; an incentive bonus structure is included.

Requirements include marketing experience in LTC admissions/marketing, ability to meet census goals, and strong communication skills.

Qualifications

• Prior successful experience marketing a skilled nursing facility to local referral sources.
• Manage and maintain systems and processes for patient/resident financial services.
• Meet admissions/marketing census goals.
• Represent the facility to clients, hospitals, and community agencies with good rapport.
• Demonstrate excellent written and verbal communication skills.
• Maintain an accurate resident roster.
• Travel to hospitals, clinics, and community organizations to build referrals.

Responsibilities

• Build referral source relationships with hospitals, clinics, and senior-service organizations.
• Coordinate admissions from home, hospital, or other facility and complete admission documents.
• Promote admissions through community outreach and physician engagement.
• Analyze referrals to ensure resident needs can be met.
• Recruit and credential new physicians to the facility.
• Explain facility policies to residents and families.
• Meet with community organizations to grow referrals.

Skills

Communication skills

English proficiency

Tact and diplomacy

Patience and enthusiasm

Willingness to travel

Relationship building

Job description

A skilled nursing facility is currently seeking a Director of Marketing position. This position is responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organizations within the community. To acquire the necessary and appropriate information to facilitate the admission of the resident to the facility from home, hospital, or other facility and to complete the documents necessary for the admission process. Incentive bonus structure included!

Requirements:

• Prior demonstrated, successful experience in marketing a skilled nursing facility or facilities to local referral sources.
• To manage and maintain the systems and processes associated with patient/resident financial services.
• Ability to meet admissions/marketing goals for census improvement/maintenance.
• Perform other duties as assigned.
• To represent the facility to clients, hospitals, and community agencies, establishing a good rapport with the transferring institutions.
• Professional tact, and excellent written and verbal communication skills.
• Maintain an accurate resident roster.
• Work with physicians and hospital discharge planners to arrange a smooth transition to the facility.
• Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources.
• Analyze referrals to ensure facility can meet resident's needs adequately.
• Facilitate a decision for admission approval and notification of admission approval timely to referring agency.
• Recruit and credential new physicians to the facility.
• Explain facility philosophy, policies and procedures to potential residents, new residents, and residents' representatives.
• Meet with members of community organizations.

Qualifications:

• Must have own vehicle
• Willing to travel
• Previous experience in Long Term Care, preferably in admissions and/or marketing
• Must be able to read, write, and speak English
• Must possess the ability to deal tactfully with residents, family members, visitors, personnel, government agencies/personnel and the general public.
• Must have patience, tact, cheerful disposition and enthusiasm.