Director of Marketing

The Misch Group; Irvine (CA); Hybride; USD 90 000 - 100 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, and Vision coverage

Company-paid Life Insurance

401(k) Retirement Plan

PTO and company holidays

Résumé du poste

The Misch Group in California is seeking a Director of Marketing to lead growth marketing, demand generation, and pipeline expansion for our commercial brokerage focused on middle-market manufacturing and industrial clients. You will architect data-driven, multi-channel campaigns, optimize the sales tech stack, and attend targeted industry events to build high-value relationships.

You will own strategies across email, content, digital ads, and direct mail while shaping ROI reporting for

Qualifications

• 5+ years of proven B2B growth marketing with measurable pipeline revenue.
• Hands-on CRM setup, pipeline management, data segmentation and automation.

Responsabilités

• Design and execute marketing strategies to generate high-quality pipeline.
• Lead multi-channel campaigns across email, content, digital ads, direct mail, and trade shows.
• Build and optimize marketing automation; cleanse and segment data; nurture sequences.
• Represent the agency at industry trade shows and events; develop partnerships.
• Create sales collateral and enablement materials for the producer team.
• Track ROI and report insights to leadership.

Connaissances

B2B Growth Marketing

Demand Generation

CRM & Marketing Automation

Analytics & Data Insight

Multi-channel Campaigns

Pipedrive

Industry Networking

Outils

Pipedrive

AMS360

Description du poste

Director of Marketing

Department: Insurance & Financial Services

Employment Type: Full Time

Location: California

Compensation: $90,000 - $100,000 / year

Description

We are a premier, established independent commercial brokerage headquartered in Irvine, California. Operating since 2010, our firm specializes in comprehensive commercial risk management and tailored HR/compliance advisory services, with a primary focus on middle-market manufacturing and industrial businesses across the region.

Backed by relationships with leading national carriers, we deliver specialized coverages—ranging from equipment breakdown, supply chain, and product liability to casualty, group benefits, and HR compliance support. We are seeking an innovative, hands-on, and revenue-driven Director of Growth / Marketing to spearhead our demand generation and pipeline expansion strategies.

The Director of Growth / Marketing will serve as the engine behind our company’s client acquisition strategy. In this high-impact role, you will build and own a predictable, scalable lead generation model targeting middle-market manufacturing executives, business owners, and operational leaders.

We are looking for a dynamic strategist who is both analytical and personable—someone who can architect data-driven multi-channel marketing campaigns, streamline our sales technology stack, and attend targeted industry events to build high-value relationships.

Key Responsibilities

• Pipeline & Lead Generation: Design and execute performance-driven marketing strategies to generate a continuous, high-quality pipeline of qualified manufacturing prospects.
• Campaign & Strategy Ownership: Lead multi-channel growth initiatives across email marketing, content marketing, digital advertising, direct mail, and trade association networks.
• CRM & Marketing Technology: Build, optimize, and manage our marketing automation infrastructure. Cleanse and segment prospect data (currently transitioning from spreadsheet tracking into Pipedrive) and establish seamless nurture sequences.
• Industry Engagement & Social Networking: Represent the agency at key industry trade shows, manufacturing conferences, and local business events. Serve as a personable brand ambassador to drive networking and referral partnerships (non-transactional sales capacity).
• Sales Collateral & Enablement: Create and refine high-converting sales materials, pitch decks, client case studies, and digital assets that support the producer team throughout the sales cycle.
• Analytics & Marketing ROI: Establish key marketing metrics, track campaign effectiveness, analyze conversion funnels, and regularly report clear return on investment (ROI) to executive leadership.

Skills, Knowledge and Expertise

• Experience: 5+ years of proven B2B growth marketing, demand generation, or performance marketing experience with a track record of driving measurable pipeline revenue.
• CRM & Automation Mastery: Hands‑on expertise in CRM setup, pipeline management, database segmentation, and marketing automation systems (experience with Pipedrive or similar platforms required).
• Technical & Analytical Mindset: Ability to extract insights from raw data, optimize conversion pathways, and execute multi-channel campaigns from end-to-end.
• Interpersonal Skills: Outstanding written, verbal, and interpersonal communication skills—comfortable connecting naturally with executives and prospects at industry events.

Preferred / "Nice-to-Have" Qualifications:

• Prior experience marketing to manufacturing, industrial, middle-market, or complex B2B decision-makers.
• Familiarity with commercial insurance or industry agency management systems (such as AMS360) is helpful, but insurance experience is explicitly NOT required.

Benefits

• Target Base Salary: $80,000 – $90,000 annually (commensurate with experience and proven capabilities).
• Bonus Potential: Additional $10,000 performance bonus based on lead generation goals, plus scalable incentives tied to measurable pipeline and growth metrics.
• Work Schedule: Hybrid flexibility with remote work on Mondays and Fridays.
• Comprehensive Benefits Package:
  • Medical, Dental, and Vision coverage
  • Company-paid Life Insurance
  • 401(k) Retirement Plan
  • Generous Paid Time Off (PTO) and paid company holidays