Director of Marketing

Hire Right LLC; Monterey Park (CA); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Health, dental, vision, and life保险

401(k) with company match

Paid time off

Paid training and professional develop

Birthday pay

Company-wide events

Job summary

Hire Right LLC in Greater Los Angeles, CA, seeks a hands-on Director of Marketing to own every marketing dollar, reduce CAC, and scale brand presence across web, social, and local channels. You will work daily with the leadership team, directing budgets and tactics to drive measurable results.

Reporting to the General Manager, this role requires experience managing a seven-figure budget in home services or related trades, a data-driven mindset, and willingness to roll up sleeves to get things

Qualifications

• Own a multi-million dollar marketing budget and drive CAC down.
• Experience in home services or trades marketing preferred.
• Experience with Local Services Ads and Google Ads.
• Hands-on approach, not just management by delegation.
• Ability to present data-backed recommendations to leadership.
• Autonomous, resourceful and quick to act.

Responsibilities

• Own the full marketing budget and every channel in it, including Google Ads, Local Services Ads, lead aggregators, traditional, brand and social.
• Bring down customer acquisition cost while growing call and job volume.
• Report on spend, leads, booked calls and return by channel, with every dollar tied to a result.
• Lead the transition from an outside agency to an in-house marketing function.
• Manage agencies and vendors to a clear standard and hold them accountable for results.
• Build and protect the company brand across web, social, video and community presence.
• Join the daily huddle and work closely with operations, the call center and the field teams.

Skills

Budget ownership

Home services marketing

Google Ads

Local Services Ads

Lead attribution

Agency management

Brand building

Data-driven decisions

Cross-functional collaboration

Autonomous

Tools

Google Ads

Local Services Ads

Lead tracking tools

Job description

Director of Marketing

Department: Marketing

Employment Type: Full Time

Location: Greater Los Angeles, CA

Reporting To: General Manager

Compensation: $100,000 - $150,000 / year

Description

Our client is a well established, family owned residential plumbing, HVAC and electrical company serving Los Angeles and Orange County, and they are bringing marketing fully in house. They are hiring a hands on Director of Marketing to own every marketing dollar, put more jobs on the board at a lower cost per customer, and build the brand to its next level. This is not a seat for someone who wants to sit behind a desk: you will be in the daily huddle with the leadership team, working in the tools yourself and making moves the same day. If you have owned a seven figure marketing budget in home services and want to grow one, this is worth a conversation.

Key Responsibilities

• Own the full marketing budget and every channel in it, including Google Ads, Local Services Ads, lead aggregators, traditional, brand and social
• Bring down customer acquisition cost while growing call and job volume
• Report on spend, leads, booked calls and return by channel, with every dollar tied to a result
• Lead the transition from an outside agency to an in house marketing function
• Manage agencies and vendors to a clear standard and hold them accountable for results
• Build and protect the company brand across web, social, video and community presence
• Join the daily huddle and work closely with operations, the call center and the field teams

Skills, Knowledge & Expertise

• Proven ownership of a $1M to $2M annual marketing budget, with the ability to grow it to $3M to $5M with accountability
• Home services or trades marketing experience strongly preferred; a strong candidate from another industry who learns fast will be considered
• Working knowledge of Local Services Ads, Google Ads, lead aggregators, call tracking and attribution
• Hands on in the tools, not only managing over them
• Comfortable managing up and bringing leadership a recommendation backed by the numbers
• Small business mindset: autonomous, resourceful and quick to act
• Must pass a pre-employment background check

Benefits

• Competitive base salary
• Health, dental, vision, and life insurance
• 401(k) with company match
• Paid time off
• Paid training and professional development
• Birthday pay
• Company-wide events