Director of Marketing

Aston Health; East Naples (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

Aston Health is seeking a Marketing Director to craft bold strategies, build partnerships, and drive patient admissions. You will lead brand development, community outreach, and marketing initiatives across healthcare partners.

The role emphasizes relationship-building, aggressive yet tactful marketing, and leadership in Senior Living or Skilled Nursing marketing. Local travel up to 70% is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of marketing management experience, healthcare experience preferred.
• Proven track record as Marketing Director, ideally in Senior Living or Skilled Nursing.
• Expertise in relationship-building, community outreach, and aggressive yet tactful marketing strategies.
• Willingness to travel locally up to 70% of the time.

Responsibilities

• Develop, implement, and oversee marketing plans that showcase Aston Health.
• Forge and maintain strategic relationships with physicians, clinics, hospitals, and home care partners.
• Drives admissions by ensuring smooth transitions from home or hospital to Aston Health.
• Manage all aspects of admission documentation with precision.
• Serve as the face of the brand in the community, building trust.

Skills

Relationship building

Community outreach

Marketing strategy

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Marketing Director — Lead Growth. Build Connections. Drive Impact.

SNF Experience Required

Are you a marketing visionary ready to make a real difference in healthcare? Aston Health is seeking a dynamic Marketing Director to craft bold strategies, build strong partnerships, and drive patient admissions — all while representing our mission with passion and professionalism.

As our Marketing Director, you’ll be the driving force behind our brand, community presence, and patient growth, ensuring that every outreach and initiative reflects our commitment to excellence.

What You’ll Do as Marketing Director:

• Develop, implement, and oversee innovative marketing plans that showcase our facility and services
• Forge and maintain strategic relationships with physicians, clinics, hospitals, Assisted Living Facilities, Hospice, and Home Care partners
• Drive admissions by ensuring smooth, informed transitions from home, hospital, or other facilities
• Manage all aspects of admission documentation with precision and care
• Serve as the face of our brand in the community, building trust and lasting connections

What You Bring to the Role:

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of marketing management experience, healthcare experience highly preferred
• Proven success as a Marketing Director, ideally in Senior Living or Skilled Nursing
• Expertise in relationship-building, community outreach, and aggressive yet tactful marketing strategies
• Ability and willingness to travel locally up to 70% of the time

Why You’ll Love Working at Aston Health:

• Competitive compensation that values your expertise
• Comprehensive benefits to support your well-being
• Engaging and collaborative workplace culture
• Innovative training programs to sharpen your skills and grow your career
• Clear pathways to advance and make a lasting impact

At Aston Health, we personalize wellness journeys through skilled nursing and rehabilitation care designed around each individual. Take the lead as our Marketing Director and drive growth, strengthen community connections, and transform care experiences every day.

Keywords: Marketing Director, Healthcare Marketing, Senior Living Marketing, Skilled Nursing, Patient Admissions, Community Outreach, Relationship Building, Brand Management, Marketing Strategy, Aston Health, Healthcare Leadership, Referral Development

Compliance notice (Florida): This position requires background screening through the Florida Clearinghouse. For more information, visit: info.flclearinghouse.com. This URL is provided to meet state posting requirements.

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