Marketing, Brand & Communications Lead, Financial Services

Carter Murray; Chicago (IL); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading global financial services organization based in Chicago is seeking a Marketing, Brand & Communications Lead. This role involves shaping the brand presence, managing digital channels, and developing compelling narratives. Ideal candidates will have at least 3 years in B2B financial services, strong communication skills, and experience in brand storytelling. Offering a full-time position with a competitive salary and bonus.

Qualifications

• At least 3 years in B2B financial services/Capital Markets.
• Proven track record in marketing or brand storytelling.
• Experience managing external vendors for creative work.

Responsibilities

• Lead marketing and communications strategy.
• Define brand messaging across channels.
• Oversee digital channels including website and social media.

Skills

Marketing strategy

Content development

Digital channel management

Brand storytelling

Communication skills

Editing skills

Job description

Marketing, Brand & Communications Lead, Financial Services

Based Chicago-hybrid working.

Competitive salary and bonus

A leading, dynamic high-growth global financial services organisation is seeking a seasoned marketing professional to elevate and expand its brand presence. You will lead the marketing and communications including brand profile raising amongst its institutional client base as well as from an employer brand perspective. You'll need experience in financial markets / capital markets, with the ability to operate comfortably at a strategic and tactical level.

You will help shape the voice, storytelling strategy, and creative vision for one of the world’s most advanced and innovative financial firms—blending editorial insight, brand strategy, and operational excellence. In this highly collaborative role, you will:

What You’ll Do

Corporate Brand and Creative Development

• Define and manage consistent brand messaging across digital and physical channels.
• Develop visuals and content that showcase the firm’s technical excellence and unique culture.
• Expand the brand’s digital footprint and audience engagement.
• Align storytelling and design across recruiting events, conferences, and industry engagements.

Employer Brand

• Create content tailored to both campus recruitment and experienced professionals.
• Translate complex technical achievements into accessible, compelling narratives.
• Collaborate with internal experts to craft people-centric stories.
• Manage a content calendar spanning blogs, video, social media, and more.

Communications and Reputation Management

• Partner with PR teams on media strategy, speaking opportunities, and corporate messaging.
• Act as a thoughtful steward of sensitive information and external positioning.
• Ensure internal culture is reflected in external communications.

Operations and Digital Growth

• Oversee digital channels, including the firm’s website and social media platforms.
• Monitor and optimize engagement metrics to refine strategy.
• Build foundational processes for a lean, high-impact marketing function.
• Coordinate with internal stakeholders and external vendors for content production, event planning, and channel operations.
• Balance strategic leadership with hands-on execution of marketing initiatives.
• Perform additional duties as needed.

Skills You’ll Need

• Proven track record in marketing, communications, or brand storytelling, with at least 3 years in B2B financial services/Capital Markets.
• Ability to operate at a strategic and tactical level is key
• Proven experience in highly technical environments
• Proficiency in managing digital channels, content development, and performance analytics.
• Background in journalism, strategic communications, or brand marketing is a plus.
• Experience in employer branding
• Exceptional writing and editing skills (visual storytelling is a bonus).
• Experience managing external vendors or freelance partners for creative, production, or event-related work.

Interested? Get in touch with Emma Jerome via the link provided.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Financial Services and Capital Markets

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