Director of Marketing

AMA Richmond; Charlottesville (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

The Ivy Group seeks a Director of Marketing in Charlottesville, VA to own and lead strategic marketing initiatives, oversee campaigns, and guide the project team. The role blends hands-on execution with leadership, ensuring high-quality deliverables and strong client partnerships.

Reporting to the Managing Director, this senior position requires strong writing, analytics, and cross-functional collaboration skills, with hands-on content creation and brand messaging.

Qualifications

• Bachelor's degree required.
• At least 5 years of marketing initiative experience.
• Experience communicating with executive leaders and managing stakeholder dynamics.
• Strong analytical and writing skills; proficient in MS Office.
• Familiarity with paid search, social media, WordPress, and email marketing.

Responsibilities

• Develop messaging, marketing plans, and creative briefs in collaboration with teams.
• Oversee traditional and digital campaigns and ensure timely delivery.
• Guide project details: budget, timeline, and resources; manage multiple projects.
• Communicate clearly with clients and leadership, manage expectations, and address challenges.
• Prepare performance reports and pivot strategies based on results.
• Copyedit deliverables to ensure brand alignment and technical compliance (Data Studio, MailChimp, WordPress).

Skills

Strategic marketing

Campaign management

Team leadership

Client communication

Content creation

Analytics

Writing

Education

Bachelor's degree

Tools

Data Studio

MailChimp

WordPress

Job description

Position Summary

The Ivy Group seeks a Director of Marketing who brings ah-ha! strategic insights, takes ownership of a project from the prospect inquiry through project post-mortem, and functions as a trusted partner to clients and the agency’s leadership team. In Ivy’s boutique agency environment, this role is a “player-coach” who actively plans and oversees projects, with a careful eye on quality control, while leading other team members. The ideal candidate is experienced in managing digital campaigns and creating content in a way AI never could, and will happily brainstorm creative concepts on a whiteboard or present brand messaging to a board.

This position reports to the Managing Director and is part of the senior leadership team, contributing to the agency’s development and growth.

This full-time position is in person in Charlottesville, Virginia.

Responsibilities

The Director of Marketing is responsible for managing marketing campaigns, creating strategic deliverables, and guiding the project team’s work.

Strategy and Planning

• Develop effective messaging, communication, and advertising strategies in close collaboration with agency and client teams
• Draft brand messaging guides, marketing plans, creative briefs, and other strategic deliverables
• Scope, draft, and package proposals in response to prospect inquiries
• Identify, critically vet, and recommend marketing technologies for more efficient and effective campaigns and agency workflow, e.g., marketing automation, social media management, analytics and reporting, CRM, etc.

Account and Project Management

• Ideate, plan, and oversee traditional and digital marketing campaigns
• Impeccably manage complex project details, including budget, timeline, deliverables, and resource allocation
• Nimbly move from one project to another and skillfully balance tight turnarounds with anticipated needs
• Serve as a trusted client partner, communicating clearly and proactively, managing expectations, and capably navigating challenges
• Prepare informative, readable reports and critically evaluate campaign performance, gauging impact and recommending pivots as needed
• Revise and copyedit deliverables to ensure high quality standards, brand alignment, and technical compliance (within tools such as Data Studio, MailChimp, WordPress, etc.)

Team Leadership

• Maintain in-depth knowledge of marketing best practices, social media ad platforms, and Google business products such as Analytics, Ads, Search Console, Tag Manager, etc.
• Direct copywriters, designers, campaign managers, and other team members to ensure effective campaigns and deliverables that align with client needs and project parameters
• Provide direct supervision to team members as assigned

Qualifications

• Bachelor's degree
• Minimum of 5 years of experience creating and managing marketing initiatives
• Experience effectively communicating with executive-level leaders and skillfully navigating complex stakeholder dynamics
• Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
• Technical aptitude and knowledge of paid search, social media platforms, WordPress, email marketing, and other digital marketing channels
• Excellent organizational, communication, and writing skills
• Mastery of the Microsoft Office suite
• Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
• Passion for helping communities and purpose-driven brands thrive
• Agency, higher education, or director-level experience is a plus!