Marketing Director

CivicMinds, Inc; Carlsbad (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

CivicMinds, Inc is seeking a seasoned marketing leader to shape the brand and drive growth across digital, social, print, and restaurant channels. You will craft the annual plan and lead cross-functional teams to execute initiatives that build strong consumer loyalty.

The role requires 7–10+ years in brand/digital marketing, 5+ years in leadership, and a data-driven mindset to translate insights into actionable strategies while optimizing ROI across multi-unit restaurant concepts.

Qualifications

• 7–10+ years in brand, digital, consumer, or growth marketing.
• 5+ years of leadership experience managing teams, agencies, and stakeholders.
• Proven experience building consumer brands and driving loyalty/engagement.
• Strong knowledge of digital marketing, social media, loyalty/CRM, SMS, influencer marketing, and e-commerce.

Responsibilities

• Develop and execute the overall marketing strategy and annual marketing plan.
• Lead brand positioning, messaging, creative direction, and content across digital, social, print, and restaurant channels.
• Drive digital and social marketing across platforms, creators, influencers, and new formats.
• Partner with Digital Marketing to grow loyalty, rewards, SMS, and guest retention programs.
• Optimize delivery platforms and e-commerce initiatives to improve customer acquisition and conversion.
• Lead PR, influencer partnerships, community marketing, and wellness/fitness partnerships.
• Develop local marketing strategies and opening playbooks for new locations.
• Use customer and market insights to identify trends and translate into marketing opportunities.
• Manage agency of record and external marketing partners.
• Lead, coach, and develop the marketing team.
• Manage a multi-million-dollar marketing budget and measure ROI.

Skills

Brand marketing

Digital marketing

Customer loyalty

Leadership

Cross-functional collaboration

Content marketing

Analytics

ROI optimization

Tools

CRM platforms

E-commerce strategies

Job description

• Develop and execute the overall marketing strategy and annual marketing plan.
• Lead brand positioning, messaging, creative direction, and content across digital, social, print, and restaurant channels.
• Drive digital and social marketing, including emerging platforms, creators, influencers, and new content formats.
• Partner with Digital Marketing to grow loyalty, rewards, SMS, and guest retention programs.
• Optimize delivery platforms and e-commerce initiatives to improve customer acquisition and conversion.
• Partner with Culinary on menu innovation, limited-time offers, pricing, naming, and launches.
• Lead PR, influencer partnerships, community marketing, and wellness/fitness partnerships.
• Develop local marketing strategies and opening playbooks for new restaurant locations and markets.
• Use customer and market insights to identify trends and translate them into marketing opportunities.
• Manage the agency of record and other external marketing partners.
• Lead, coach, and develop the marketing team.
• Manage a multi-million-dollar marketing budget and measure spend against ROI.
• Monitor competitors and trends across restaurants, health & wellness, fitness, and sports nutrition.
• Collaborate cross-functionally to ensure marketing initiatives are executed consistently and effectively.

Qualifications

• 7-10+ years of experience in brand, digital, consumer, or growth marketing.
• Experience in multi-unit restaurants, fast casual, QSR, food & beverage, fitness, wellness, or sports nutrition preferred.
• 5+ years of leadership experience managing teams, agencies, and cross-functional stakeholders.
• Proven experience building consumer brands and driving customer loyalty and engagement.
• Strong knowledge of digital marketing, social media, loyalty/CRM, SMS, influencer marketing, and e-commerce.
• Experience managing significant marketing budgets with a strong focus on ROI.
• Data-driven mindset with the ability to translate customer insights into actionable strategies.
• Strong understanding of consumer trends, brand strategy, and integrated marketing.
• Excellent leadership, communication, collaboration, and project-management skills.