Director of Luxury Events & VIP Experiences

World Equestrian Center Ocala; Ocala (FL); On-site; USD 90,000 - 150,000; Full time

Job summary

World Equestrian Center Ocala in Ocala, FL, seeks a Director of Special Events to lead strategic planning and execution of high-profile events across the property. The role oversees budgets, vendors, staffing, and logistics, ensuring exceptional guest experiences and brand integrity.

The ideal candidate will have 3+ years in event leadership within hospitality or large venues, strong communication, and a passion for equestrian culture.

Qualifications

• Bachelor’s degree in Event Management, Hospitality, Marketing, or related field.
• Minimum 3 years of experience in event planning and management, preferably in a large-scale venue or hospitality setting.
• Proven leadership experience with cross-functional teams.
• Strong organizational, communication, and problem-solving skills.
• Ability to work flexible hours including evenings, weekends, and holidays.
• Familiarity with equestrian culture and events is a plus.
• Proficiency in event management software and CRM tools.
• Experience with luxury or high-end event production.
• Knowledge of Ocala’s local community and business landscape.
• Able to work in variable weather conditions.
• Possesses effective soft skills including problem solving and conflict resolution skills.

Responsibilities

• Develop and implement a comprehensive special events strategy aligned with WEC’s brand and business goals.
• Collaborate with internal departments to ensure cohesive event execution.
• Oversee budgeting, scheduling, vendor management, staffing, and logistics.
• Ensure events meet high standards of quality, safety, and guest experience.
• Lead and mentor a team of event coordinators and support staff.
• Manage performance, training, and development of the events team.
• Build relationships with sponsors, vendors, clients, and community partners.
• Serve as the primary contact for high-profile and VIP events.
• Prepare and manage event budgets, ensuring cost-effectiveness and profitability.
• Analyze event performance metrics and report to leadership.
• Work with marketing to promote events across channels.
• Ensure consistent branding and messaging in all communications.

Skills

Event leadership

Budgeting

Vendor management

Staff development

Cross-functional collaboration

CRM software

Luxury events

Education

Bachelor’s degree in Event Management

Tools

Event management software

CRM tools

Job description

World Equestrian Center Ocala in Ocala, FL, seeks a Director of Special Events to lead strategic planning and execution of high-profile events across the property. The role oversees budgets, vendors, staffing, and logistics, ensuring exceptional guest experiences and brand integrity.

The ideal candidate will have 3+ years in event leadership within hospitality or large venues, strong communication, and a passion for equestrian culture.