Luxury Hospitality Sales & Events Director (Onsite)

Crawford Thomas Recruiting; Ocala (FL); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Relocation assistance

Temporary housing

Job summary

The Complex Director of Sales & Events will lead the sales strategy and team for a destination property in Ocala. This includes two hotels, a convention center, and arenas, with oversight of Events, Catering, Conference Services, and Special Events.

We’re seeking a hands-on leader who can build a high-performing team, drive revenue goals, manage a $2+ million budget, and collaborate with ownership and executive leadership on corporate strategy and priorities.

Qualifications

• 5–10+ years of senior sales leadership in luxury hotels, resorts, and convention centers.
• Proven ability to develop teams and drive sales performance.
• Experience managing large budgets, forecasts, revenue goals, and KPIs.
• Knowledge of REVPAR, ADR, occupancy, market segmentation, and revenue strategy.
• Executive communication and relationship-building skills.

Responsibilities

• Lead, coach, and develop the sales team to drive performance.
• Ensure accountability for prospecting, close rates, and KPIs.
• Develop and execute sales strategies to increase room nights and catering revenue.
• Oversee Events, Catering, Conference Services, and Special Events with dedicated leadership.
• Manage a departmental budget exceeding $2 million and forecast accurately.
• Develop new business and strengthen client relationships while monitoring market trends.
• Partner with ownership and executive leadership on strategy and priorities.

Skills

Sales leadership

Team development

Budget management

Executive communication

Strategic planning

Job description

The Complex Director of Sales & Events will lead the sales strategy and team for a destination property in Ocala. This includes two hotels, a convention center, and arenas, with oversight of Events, Catering, Conference Services, and Special Events.

We’re seeking a hands-on leader who can build a high-performing team, drive revenue goals, manage a $2+ million budget, and collaborate with ownership and executive leadership on corporate strategy and priorities.