Director of Licensed Apparel & Brand Partnerships

Motorsport Media Ltd; Charlotte (NC); On-site; USD 140,000 - 230,000; Full time

Job summary

NASCAR is seeking a Director, Licensing and Consumer Products to drive growth in licensed apparel and headwear, expanding onto national and emerging consumer channels. You will lead licensee relationships, develop new product initiatives, and guide merchandising programs across fashion, lifestyle, and youth segments.

The role requires building strategic partnerships, translating trends into viable consumer products, and driving cross-functional execution with Brand, Marketing, Legal, and

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years in apparel licensing, branded apparel, consumer products, or related field.
• Strong understanding of licensed apparel, headwear, and consumer products marketplace.
• Proven success growing apparel programs and expanding retail distribution.
• Experience managing licensing relationships, retail accounts, or product portfolios.
• Strong commercial acumen, negotiation, and relationship management.
• Knowledge of fashion and consumer trends, with ability to translate insights into programs.
• Experience leading teams and cross-functional initiatives.

Responsibilities

• Lead strategy and growth of NASCAR's licensed apparel and headwear across national, specialty, lifestyle, and emerging channels.
• Build and manage relationships with licensees, retailers, and partners to drive growth.
• Identify whitespace opportunities, trends, and new distribution channels.
• Develop growth plans with partners, including new product initiatives and merchandising programs.
• Drive execution of licensing partnerships: product development, assortment planning, and commercialization.
• Expand NASCAR's reach in fashion, lifestyle, and youth segments.
• Collaborate with internal teams and external partners to ensure successful initiatives.
• Lead and develop team members, fostering accountability and innovation.
• Support strategic initiatives for long-term growth of licensing and consumer products.

Skills

Licensing

Partnerships

Negotiation

Team leadership

Cross-functional

Merchandising

Business development

Product development

Education

Bachelor's degree

Job description

NASCAR is seeking a Director, Licensing and Consumer Products to drive growth in licensed apparel and headwear, expanding onto national and emerging consumer channels. You will lead licensee relationships, develop new product initiatives, and guide merchandising programs across fashion, lifestyle, and youth segments.

The role requires building strategic partnerships, translating trends into viable consumer products, and driving cross-functional execution with Brand, Marketing, Legal, and