Director, Paid Media - Hybrid, Data-Driven Leader

January Digital LLC; New York (NY); Hybrid; USD 136,000 - 165,000; Full time

Benefits offered by this job

Competitive pay

401k matching

Bi-annual bonus

Flexible PTO

Wellness stipend

Full health coverage

Hybrid work policy

Parental benefits

Volunteer time off

Job summary

January Digital, a leading Marketing Leadership Company, is seeking a Director to lead digital media strategy for top clients. You will guide multi-channel plans, drive growth, and mentor a collaborative team across the agency.

You will translate data into strategic recommendations, maintain strong client relationships, and work with senior leadership to advance business goals. Travel up to 25% between NY and Dallas.

Qualifications

• 9+ years of managing paid media across digital channels.
• 4+ years of managing multi-layered teams.
• Prior experience as a Brand Strategist or Brand Planner.
• Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients.
• Understanding and demonstration of performance media principles—driving ROAS and lead generation.
• Analytically minded with a focus on continual improvement to drive retention.
• Strong project management skills with ability to manage multiple initiatives.
• Positive 'can-do' attitude to drive teams forward.
• Agency or consultancy experience in retail/CPG/tech preferred.
• US citizenship or permanent residency is required.

Responsibilities

• Devise the vision to achieve client's strategic objectives through meaningful thought leadership.
• Develop deep understanding of each client’s business and leverage data to deliver growth opportunities.
• Build trust with clients by delivering data-correlated plans to meet business goals.
• Provide informed recommendations by identifying industry changes and tech innovations.
• Drive strategic success via quarterly reviews and multi-channel budget planning.
• Lead client communication and strive to exceed expectations.
• Direct cross-channel marketing delivery with data-led strategic recommendations.
• Lead and develop team members and foster growth opportunities.
• Collaborate with senior leadership to solve challenges and drive growth.
• Produce interoperable strategies across online and offline channels with analytics teams.
• Foster collaboration across teams to pursue new business opportunities.
• Travel up to 25% between NY & Dallas offices and to client meetings.

Skills

Paid media management

Team leadership

Brand strategy

Data-driven marketing

Performance media

Project management

Agency/consultancy experience

US citizenship or GC

Cross-channel marketing

Collaboration & teamwork

Job description

January Digital, a leading Marketing Leadership Company, is seeking a Director to lead digital media strategy for top clients. You will guide multi-channel plans, drive growth, and mentor a collaborative team across the agency.

You will translate data into strategic recommendations, maintain strong client relationships, and work with senior leadership to advance business goals. Travel up to 25% between NY and Dallas.