Director of Growth Marketing

present of AI; New York (NY); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Tennr is seeking a Director of Growth Marketing to lead the full funnel strategy for our AI-driven health documents product. You will shape demand generation in a B2B health tech context, test campaigns, and scale initiatives based on data, while working with product and sales to drive measurable pipeline growth.

Ideal candidates bring experience with healthcare buyers, hands-on channel optimization, and a practical, operations-focused mindset that translates research into effective campaigns.

Qualifikationen

• Experience running demand generation in a B2B software or health tech setting.
• Strong track record of testing, scaling, and cutting programs based on data.
• Comfort with operations-heavy buyer processes in healthcare marketing.

Aufgaben

• Own the full funnel growth plan from channel selection to targets and measurement.
• Test and scale campaigns, allocate budget, and forecast pipeline.
• Collaborate with product and sales to align AI-enabled health marketing strategy.

Kenntnisse

Growth marketing

Demand generation

Channel testing

Buyer empathy

Jobbeschreibung

A Director of Growth Marketing typically owns the full pipeline plan, from choosing channels to setting targets and measuring results. A strong candidate brings experience running demand generation in a B2B software or health tech setting, with a record of testing, scaling, and cutting programs based on data. Since Tennr sells to specialty practices that live in faxes and referrals, comfort with a practical, operations heavy buyer helps.

How it fits the AI era

AI changes growth marketing by speeding up research, copy testing, and lead scoring, so more time goes to strategy and judgment. The human parts stay: deciding which bets matter, reading a market, and building trust with buyers who handle patient paperwork. This role sits close to a product that uses AI on medical documents, so the marketing itself can show how automation removes busywork.

How it builds AI experience

The role offers hands on exposure to marketing a product where AI reads faxed referrals and routes them, which builds skill in explaining document automation to skeptical health care buyers. A candidate can grow that experience by studying how practices handle intake today and by testing AI assisted workflows for campaigns and reporting. Over time this builds a rare mix of growth marketing and applied AI in health operations.

Worth showing

• Pipeline planning and forecasting
• Channel testing and cuts
• Health tech buyer empathy

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Tennr

AI trained on medical documents that reads faxed patient referrals and routes them so specialty practices stop losing patients in paperwork.