Director of Growth and Community Relations

Baywood Home Care; Minneapolis (MN); On-site; USD 120,000 - 125,000; Full time

Benefits offered by this job

Performance-Based Incentives

Senior Leadership Role

Job summary

Baywood Home Care seeks a Director of Growth and Community Relations to lead growth initiatives, expand the referral network, and strengthen community partnerships in Minnesota. This role reports to the President and drives strategic growth across healthcare referrals, partnerships, and outreach.

You will build relationships with hospitals, clinics, rehab facilities, social services, and county agencies, while guiding a data-driven approach to meet service capacity and quality standards.

Qualifications

• Experience in home care or healthcare is required.
• Proven track record in growth or business development.
• Leadership experience developing and carrying out organizational strategy.

Responsibilities

• Lead growth, business development, referral, and community engagement strategy.
• Develop referral relationships with hospitals, clinics, rehab facilities, senior communities, case managers, discharge planners, social workers, and county agencies.
• Develop strategic partnerships to increase Baywood’s visibility and reach.
• Manage a structured referral and business development pipeline from outreach to new client.
• Represent Baywood at community events, conferences, networking events, and presentations.
• Coordinate with operations, intake, scheduling, and clinical leadership to align growth with capacity.
• Set and track growth goals and KPIs, including referral volume and conversion rates.
• Report to the President on results, trends, and ROI of outreach and sponsorships.

Skills

Home care

Business development

Community relations

Public speaking

Data analysis

Leadership

Education

Bachelor's degree (preferred)

Job description

Director of Growth and Community Relations

$120,000 – $125,000/year + Performance-Based Incentives | Full-Time, Salaried | Baywood Home Care | Minnesota

Lead the growth of one of Minnesota’s top private home care providers.
Baywood Home Care helps seniors and adults recovering from injuries or managing illnesses live independently and comfortably in their own homes. We’re looking for a relationship-driven healthcare leader to build our community presence, grow our referral network, and turn partnerships into measurable growth.

Why Join Us?

• Competitive Pay: $120,000 – $125,000/year + performance-based incentives
• Senior Leadership Role: Report directly to the President and help shape Baywood’s growth strategy
• Real Impact: Help more people stay safe, supported, and independent at home
• Out in the Community: A visible, relationship-focused role, not a desk job
• Mission-Driven Team: Join an organization committed to providing the finest private home care in Minnesota

What You’ll Do:

• Build and lead Baywood’s growth, business development, referral, and community engagement strategy
• Develop strong referral relationships with hospitals, clinics, rehab facilities, senior communities, case managers, discharge planners, social workers, and county agencies
• Find and develop strategic partnerships that increase Baywood’s visibility and reach
• Manage a structured referral and business development pipeline, from first outreach to new client
• Represent Baywood at community events, conferences, networking events, and presentations
• Partner with operations, intake, scheduling, and clinical leadership to make sure growth matches service capacity
• Set and track growth goals and KPIs, including referral volume, conversion rates, and new clients
• Report regularly to the President on results, trends, and return on outreach and sponsorship activities

What You’ll Need:

• Experience in home care or healthcare (required)
• Significant experience in business development, community relations, referral development, or healthcare sales
• A track record of building relationships that produced measurable business growth
• Leadership experience developing and carrying out organizational strategy
• Strong public speaking, presentation, and networking skills
• Ability to use data to prioritize opportunities and measure results
• Bachelor’s degree in business, healthcare administration, marketing, communications, or a related field preferred; equivalent experience considered
• Valid driver’s license and reliable transportation for frequent local travel
• Availability for occasional evening and weekend events

We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws. We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.

Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.