Director of Experimentation & Data Strategy

MERGE; Raleigh, Northern (NC, KY); Hybrid; USD 114,000 - 145,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K

Lifestyle Spending Account

Paid Time Off

Disability Insurance

Job summary

MERGE is seeking a Director of Experimentation, Decision Science to design and scale high-impact experimentation programs across web, digital, and media channels. You will act as a trusted advisor to clients, maturing testing capabilities, maximizing ROI, and delivering actionable customer insights to drive growth.

You will lead cross-functional teams, develop governance and roadmaps, and promote a data-driven, test-and-learn culture while partnering with engineering, analytics, and product

Qualifications

• Bachelor’s degree or equivalent practical experience in a relevant field.
• 5+ years of web, digital or media experimentation experience.
• Experience running A/B, multivariate, and personalization experiments across web, mobile, or digital platforms.
• Proven track record managing external client relationships and presenting to stakeholders.

Responsibilities

• Design cross-channel experimentation roadmaps and learning agendas aligned with client goals for web, app, and paid/owned media.
• Formulate data-driven hypotheses, define KPIs, audiences, and statistical parameters.
• Drive audience segmentation and personalization strategies to tailor user experiences.
• Oversee the complete experimentation workflow from ideation to post-launch QA.
• Collaborate with engineering, analytics, UX/UI, and media teams to validate tagging and tracking.

Skills

A/B Testing

Multivariate Testing

Personalization

Statistical Literacy

Client Relationships

Stakeholder Communication

Experimentation Roadmaps

Data Visualization

Education

Bachelor’s degree in Marketing, Business, Statistics, Psychology, Human Factors, or equivalent practical experience

Tools

Adobe Target

Job description

MERGE is seeking a Director of Experimentation, Decision Science to design and scale high-impact experimentation programs across web, digital, and media channels. You will act as a trusted advisor to clients, maturing testing capabilities, maximizing ROI, and delivering actionable customer insights to drive growth.

You will lead cross-functional teams, develop governance and roadmaps, and promote a data-driven, test-and-learn culture while partnering with engineering, analytics, and product