Experiential Strategy Lead

George P Johnson Experience Marketing; Austin (TX); Presencial; USD 100.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Employee Stock Ownership Plan (ESOP)

Employer 401(k) with matching

Low-cost healthcare option

Descripción de la vacante

George P. Johnson Experience Marketing (GPJ) seeks a Senior Strategist to turn data, culture, and human behavior into powerful experiential strategies across physical, digital, and hybrid environments.

You will guide programs from insight to idea to impact, shaping stories and experiences that resonate with audiences and drive business outcomes. You will collaborate with world-class creatives, producers, and technologists, strengthening GPJ’s strategic foundation behind major brand work.

Formación

• Translates data, culture, and human behavior into experiential strategies.
• Strong research skills with primary and secondary methods.
• Bachelor’s degree required; graduate degree preferred in business, marketing, or communications.
• Ability to translate insights into frameworks, stories, and experiences.

Responsabilidades

• Build and maintain trusted client and internal relationships to ensure strategy guides creative and business outcomes.
• Apply strategy best practices to experience-led programs and unify brand storytelling across channels.
• Inspire creative teams with briefs translating audience insights and goals into clear direction.
• Lead workshops and stakeholder exploration to uncover audience needs and opportunities for innovation.
• Design holistic audience-centered strategies across physical, digital, social, and mobile touchpoints.
• Explore new experience strategies and emerging industry trends.
• Partner with Strategy and Planning to develop research approaches and measurement systems.
• Mentor junior strategists and contribute to GPJ’s strategic evolution.

Conocimientos

Data translation

Storytelling

Facilitation

Research skills

Analytics

Audience insights

Strategic thinking

Educación

Bachelor’s degree

Graduate degree preferred

Herramientas

Primary research

Secondary research

Descripción del empleo

George P. Johnson Experience Marketing (GPJ) seeks a Senior Strategist to turn data, culture, and human behavior into powerful experiential strategies across physical, digital, and hybrid environments.

You will guide programs from insight to idea to impact, shaping stories and experiences that resonate with audiences and drive business outcomes. You will collaborate with world-class creatives, producers, and technologists, strengthening GPJ’s strategic foundation behind major brand work.