Director of Enrollment Communications

The University of North Carolina; Greensboro (NC); On-site; USD 85,000 - 90,000; Full time

Job summary

The University of North Carolina Greensboro seeks a Director of Enrollment Communications to lead strategic enrollment marketing for undergraduate and graduate recruitment, on-campus and online. You will work with Enrollment Management, the Graduate School, and University Communications to plan data-driven campaigns and optimize student experiences.

Ideal candidates bring extensive higher-ed marketing leadership, budget accountability, and a track record of cross-functional collaboration, staff

Qualifications

• Master’s Degree plus 12+ years in marketing or a Bachelor’s Degree plus 15+ years in marketing.
• Experience leading enrollment marketing strategies in higher education.
• Strong track record of data-driven campaigns and multi-channel integration.

Responsibilities

• Lead enrollment marketing campaigns for undergraduate and graduate recruitment (on-campus and online).
• Oversee CRM systems, content creation, and communications for Admissions and Graduate School.
• Manage cross-functional teams and external vendors to deliver campaigns on-time and on-budget.
• Develop and mentor staff, manage budgets and strategic plans.

Skills

Strategic planning

Supervisory

Budget management

Higher education

Communication

Leadership

Project management

Copywriting

Design

Team collaboration

Education

Master’s degree

Bachelor’s degree

Tools

Adobe Creative Suite

WordPress

Google Analytics

Google AdWords

Emma email platform

Job description

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Position Summary

The Director, Office of Enrollment Communications, will serve as the primary strategic leader for the University’s enrollment marketing efforts. The director will closely collaborate with leadership in the Division of Enrollment Management, The Graduate School, the Division of Student Success, University Communications, and various academic units to develop data-driven marketing strategies that increase enrollment (on-campus and online) and improve student experience. This individual is responsible for identifying and understanding marketing needs and leading the planning and executing of multiple, complex integrated campaigns that will drive University enrollment. Specific responsibilities include:

• Annual strategic planning for marketing campaigns (collateral/direct mail/advertising) to support undergraduate and graduate student recruitment (on-campus and online), admission communications, new student onboarding, Financial Aid, Registration, and other business processes for enrolled students.
• Website management for multiple entities including Enrollment, Admissions, Graduate School, and Spartan Central (Financial Aid, Registrar, and Cashiers Office).
• Administration and oversight of content creation for communication-related elements of Undergraduate Admissions and Graduate School CRM systems.

This position will be supported by a team of digital and traditional marketing professionals, including strategic experts, project managers, and a small creative staff (copywriting/design). The director will lead the department staff to work with agility and knowledge, which requires a leader who possesses a breadth of marketing/communications experience and a willingness to roll up their sleeves and do project-level work at times. They should be as savvy at developing new strategies as they are at executing them.

The ideal individual must have a well-rounded knowledge of integrated marketing communications disciplines and a track record of executing on strategic campaigns that exceed expectations while remaining on time and on budget.

This individual must demonstrate a commitment to continual learning — for themselves and their staff members — to stay on top of industry trends. Expert leadership skills are required and should include presentation skills, budget management, reporting, consulting, supervision, and a track record of staff development. Some project management, copywriting, and basic graphic design skills will be required on occasion. Prior experience managing print projects, especially in a higher-ed setting, is ideal.

Minimum Qualifications

Candidates for this position must possess a Master’s Degree + at least 12 years professional marketing experience, or a Bachelor’s Degree + at least 15 years professional marketing experience. Experience must include:

• 8+ years in a strategic planning capacity, collaborating with a team to brainstorm and execute on complex, creative ideas that meet company goals.
• 5+ years supervisory experience.
• 3+ years in roles with budget accountability.
• 3+ years work experience in higher education.
• Proven track record of success in developing and executing creative, data-driven marketing campaigns that deliver results.
• Proven ability to manage multiple projects across a variety of channels with fast-paced timelines.
• Excellent communication skills both oral and written and the ability to build strong and collaborative cross-functional relationships.
• Experience leading a team of writers, designers, project managers, digital marketers, external vendors, and project owners to deliver efficient output and results.
• Proven attention to detail and organizational skills.
• Willingness to work flexible and extended schedule including weekends and evenings on occasion for University events, filming, etc.

Additional Required Certifications, Licensures, and Certificates

Preferred Qualifications

• Extensive work experience in higher ed, specifically in roles supporting recruitment and enrollment marketing for large, public universities.
• Expertise in best practices and regulations around bulk mail, CAN - SPAM , GDPR , web privacy, and other regulatory guidelines.
• Copywriting and design capabilities (to include Adobe Creative Suite).
• Advertising/Marketing agency experience (either as a client or as an agency representative).
• Experience in any of the following areas:
  • Print project management.
  • Coordinating and directing photo/video shoots.
  • Email/Text comm flow design.
• Knowledge of any of the following:
  • Google Analytics
  • Google AdWords
  • WordPress
  • Emma (or similar) email platform
  • Slate/Technolutions

Recruitment Range: $85,000 – $90,000

Key Responsibilities

________________________________________________________________________________________________________________________

Percentage Of Time: 30%

Key Responsibility

• Serve as the primary marketing liaison to Enrollment Management leadership and key campus partners including Admissions, Financial Aid, the Registrar, Graduate School, Cashiers Office, and related units.
• Understand institutional enrollment goals and translate complex enrollment policies, processes, and priorities into actionable marketing initiatives and communication plans.
• Advise Enrollment Management leadership on marketing best practices and trends as they relate to key audiences.
• Represent and advocate for the needs, expectations, and perceptions of prospective students and families in institutional messaging, brand positioning, and marketing decision making.
• Provide expert input on university-wide messages and campaigns from an enrollment perspective.

Percentage Of Time: 30%

Enrollment Communications Marketing & Campaign Strategy

• Directly develop and manage enrollment marketing campaigns, communication plans, messaging strategies, and recruitment initiatives.
• Lead audience segmentation, communication planning, and channel strategy for prospective and enrolled student populations.
• Collaborate with creative, web, advertising, content, and social media teams to coordinate campaign execution.
• Review and approve enrollment-focused marketing assets and communications to ensure accuracy, effectiveness, and alignment with institutional goals

Percentage Of Time: 15%

CRM Communications, Digital Engagement, & Marketing Operations

• Provide strategic and operational oversight for enrollment communication systems, digital engagement tactics, and related marketing infrastructure.
• Oversee enrollment communication strategy across CRM , email, text messaging, portals, websites, and other student-facing communication channels.
• Partner with technical and operational staff to support communication workflows, automation, campaign deployment, and audience management.
• Lead communication calendar planning and coordination across enrollment-related departments.
• Identify opportunities to improve communication effectiveness through testing, optimization, process improvements, and emerging technologies.

Percentage Of Time: 15%

Team Leadership & Operational Management

Lead the enrollment communications team and manage resources, processes, and operations necessary to support enrollment marketing priorities.

• Supervise, mentor, and develop professional staff responsible for enrollment communication planning, CRM operations, and project execution.
• Establish operational priorities, workflows, service standards, and project management practices to support efficient execution.
• Manage enrollment-related marketing budgets, vendor relationships, contracts, and production resources.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.

Percentage Of Time: 10%

Performance Measurement & Insight Development

• Ensure enrollment marketing decisions are informed by data, audience insights, and enrollment outcomes
• Monitor enrollment funnel trends, campaign performance, and marketing metrics to identify growth opportunities and improve effectiveness.
• Research emerging communication channels, technologies, and best practices and implement recommendations as appropriate.
• Serve as a campus resource and subject matter expert for student communications and enrollment marketing.

ADA Checklist

R for Rare (0-30%), O for Occasional (30-60%), F for Frequent (60-90%), C for Constant (90-100%).

Physical Effort

Hand Movement-Repetitive Motions - F, Finger Dexterity - F, Reading - F, Writing - F, Hearing - F, Talking - F, Sitting - F, Standing - F, Walking - F

Work Environment Inside - F