Associate Director, Enrollment Management Marketing & Communications

The University of North Georgia; Dahlonega (GA); On-site; USD 85,000 - 115,000; Full time

Job summary

The University of North Georgia seeks an Associate Director of Enrollment Management Marketing & Communications to lead strategic enrollment messaging across emails, CRM, digital, web, and print. You will design audience journeys, manage campaigns, and coordinate with Communications, IT, and academic units to drive applications and enrollment growth.

As a campus partner, you will optimize communications to align with brand standards and the university's strategic narrative while ensuring

Qualifications

• Bachelor's degree required.
• Four years of higher education marketing and communications experience.
• Proficiency with Microsoft Office Suite.
• Driver's license.

Responsibilities

• Lead the strategy, design, implementation and continuous improvement of communication journeys supporting recruitment.
• Develop audience segmentation strategies and lifecycle communications that deliver personalized messages.
• Develop, manage and optimize Slate communication journeys supporting recruitment.
• Monitor campaign performance, engagement, conversion, deliverability and user behavior to improve effectiveness.
• Provide strategic oversight for recruitment messaging across websites, publications, email communications, social media and recruitment materials.
• Collaborate with campus stakeholders to ensure coordinated recruitment communications across the institution.

Skills

Strong communication

Independent work

Project coordination

Time management

Education

Bachelor's degree

Master's degree (preferred)

Tools

Microsoft Office Suite

Slate CRM

Banner

Adobe InDesign/Photoshop/Illustrator

Job description

Job Title: Associate Director, Enrollment Management Marketing & Communications Location: UNG-Dahlonega, GA Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 303412

About Us

Located in the fastest-growing region of the state, the University of North Georgia is a multi-campus university with an enrollment of over 20,000 students, making it one of the largest institutions in the University System of Georgia. UNG is focused on a mission of educational excellence, leadership development and community engagement opportunities that develop students into leaders for a diverse and global society. Through a variety of educational pathways that provide access and range from certificates and associate degrees to a professional doctoral program, UNG is responsive to regional education and economic development needs. Federally designated as a senior military college, one of the university's signature leadership programs is its 800-member Corps of Cadets on UNG's Dahlonega Campus.

Job Summary

The University of North Georgia is accepting applications for an Associate Director of Enrollment Management Marketing & Communications. The Associate Director of Enrollment Management Marketing & Communications serves as a strategic communications lead for enrollment management, designing and managing communication experiences that move prospective students from awareness to enrollment. Working closely with the Director of Enrollment Management Marketing & Communications, this position develops audience strategies, communication journeys, CRM campaigns and integrated recruitment marketing initiatives that advance institutional enrollment goals. The Associate Director leads the planning, execution, and continuous optimization of prospective student communications across email, CRM, digital marketing, web, social media, print and emerging channels. This role ensures communications are audience-centered, data-informed, aligned with the university's brand and strategic narrative and coordinated across Enrollment Management and Strategic Communications & Marketing. As a key strategic partner, the Associate Director collaborates with campus stakeholders to create consistent, high-performing recruitment communications that strengthen prospective student engagement, increase application and enrollment conversion and support the University's long-term enrollment strategy.

This position is designated as a Campus Security Authority (CSA) and holds the responsibility of serving as a mandatory reporter for all Clery Act crimes.

Responsibilities

• Lead the strategy, design, implementation and continuous improvement of communication journeys supporting recruitment. Develop audience segmentation strategies and lifecycle communications that deliver personalized, timely, and relevant messaging throughout the prospective student experience. Design communications that reduce uncertainty, build confidence, reinforce institutional value and guide students toward enrollment.
• Develop and manage integrated recruitment marketing campaigns across CRM, email, digital advertising, social media, web, print and emerging communication channels. Ensure campaign messaging is aligned with enrollment priorities, institutional brand standards and the university's strategic narrative while coordinating communications across Enrollment Management and Strategic Communications & Marketing.
• Develop, manage and continuously optimize Slate communication journeys supporting recruitment. Monitor campaign performance, engagement, conversion, deliverability and user behavior to improve communication effectiveness through ongoing testing, analysis and optimization. Utilize data and performance insights to recommend improvements that strengthen recruitment outcomes and increase enrollment conversion.
• Provide strategic oversight for recruitment messaging across websites, publications, email communications, social media, digital advertising and recruitment materials. Partner with content creators, designers and enrollment stakeholders to ensure communications remain accurate, audience-centered, accessible, consistent and aligned with university brand standards.
• Serve as a primary communications partner for Enrollment Management, collaborating with Strategic Communications & Marketing, Information Technology, academic colleges and external partners. Provide messaging guidance, communication planning, editorial oversight and strategic consultation to ensure coordinated recruitment communications across the institution. Contribute to university committees and cross-functional initiatives supporting enrollment growth and institutional priorities.
• Perform other duties as assigned.

Knowledge, Skills, & Abilities

• Must have strong oral and written communication skills.
• Must be able to work without supervision, multi-task, manage workload and meet deadlines.
• Must also maintain positive and cooperative working relationships with both internal and external constituents.
• Ability to work without supervision and lift at least 25 pounds.
• Capable of coordinating and launching large scale projects a must.

Required Qualifications

• Bachelor's degree required
• Driver's license
• Four (4) years of higher education marketing and communications experience.
• Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel) required.

Preferred Qualifications

• Masters preferred.
• Banner student database and Slate communication relationship management (Slate CRM) experience preferred.
• Supervisory experience preferred.
• Adobe In Design/Photoshop/Illustrator experience preferred.

Required Documents to Attach

• Resume
• Cover Letter
• Unofficial Transcripts
• Contact Information for Three Professional References

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Institutional Values

The University of North Georgia, a regional multi-campus institution and premier senior military college, provides a culture of academic excellence in a student-focused environment that includes quality education, service, research, and creativity. This is accomplished through broad access to comprehensive academic and co‑curricular programs that develop students into leaders for a diverse and global society. The University of North Georgia is a University System of Georgia leadership institution and is The Military College of Georgia. More details on the UNG Mission, Values, Vision, and Culture can be found at https://ung.edu/about/mission-vision-values.php.

Conditions of Employment

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of North Georgia, as determined by University of North Georgia in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre‑employment drug test.

Equal Employment Opportunity

The University of North Georgia, a unit of the University System of Georgia, is an Affiliated/Equal Opportunity employer and does not discriminate on the basis of race, color, gender, sex or national origin, age, disability, religion, genetics or veteran status. Georgia is an open records state. Also, UNG is a federal contractor and desires priority referrals of protected veterans.

Other Information

• This is not a supervisory position.
• This position does not have any financial responsibilities.
• This position will be required to drive.
• This role is considered a position of trust.
• This position does not require a purchasing card (P-Card).
• This position will not travel
• This position requires security clearance.

Background Check

• Position of Trust + Education

Please note: the University of North Georgia career board updates daily, positions are subject to be removed without prior notice or before the posting expires.