Recruitment Communications Coordinator - Office of Enrollment Management Communications - UTK

Knoxville Technology Council; Knoxville (TN); Hybrid; USD 49,000 - 59,000; Full time

Benefits offered by this job

Hybrid work schedule

Education benefits

Medical insurance

Retirement plans

Employee discounts

Job summary

University of Tennessee, Knoxville is seeking a Recruitment Communications Coordinator to implement strategic recruitment tactics, manage mass email and SMS campaigns, and maintain CRM data accuracy. This on-campus role offers hybrid flexibility and supports outreach for prospective first-year, transfer, and international students.

You will collaborate with EM Communications & Marketing to enhance digital marketing partnerships, develop content, and lead communications across multiple channels.

Qualifications

• Bachelor’s Degree
• Minimum 2+ years of professional experience, including internship or practicum experience, related to duties and responsibilities
• Experience working under tight deadlines
• Experience with mass email & SMS distribution programs
• Experience with Mac operating systems and Microsoft Office
• Familiarity with databases and list management

Responsibilities

• Coordinating content development & strategy for mass email & SMS marketing.
• Monitoring the health and accuracy of data in Slate, our CRM system, and providing updates as needed.
• Collaborating with Office of Communication & Marketing to improve digital marketing partnerships and lead generation.
• Influencing & supporting the selection of names for the university to license and outreach strategies.
• Monitoring content lead generation platforms (Niche, SCOIR, College Board Connections).
• Developing strategic communication plans for recruitment and outreach to prospective students and families.
• Developing content for websites, print pieces, and social media for prospective student audiences.
• Leading and maintaining strategic RFI management.
• Communicating project requirements, delivery of assets, and production timelines with stakeholders.

Skills

Digital marketing

CRM systems

Content creation

Communication

Project management

Data-driven

Attention to detail

Education

Bachelor’s Degree

Tools

Slate CRM

Asana

Emma/MailChimp

Tableau

Job description

The Office of Enrollment Management Communications at the University of Tennessee, Knoxville (UTK) invites applications and nominations for our Recruitment Communications Coordinator position. We are seeking candidates who can contribute in meaningful ways to enhance the accessibility of higher education, fostering a diverse and inclusive academic environment, and improving the recruitment and graduation of our students. The University of Tennessee, Knoxville, has been ranked by Forbes as one of America's best large employers, as recognized on the 2025 list.

The minimum starting salary for this position is $53,938. Final compensation will be determined based on the candidate’s qualifications and experience.

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees - Volunteers - who uphold the university’s tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as "Best Employer for New Graduates," "One of America's Best Large Employers," and "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.

Required Education And Experience

• Bachelor’s Degree
• Minimum 2+ years of professional experience, including internship or practicum experience, related to duties and responsibilities:
• Experience working under tight deadlines.
• Experience with mass email & SMS distribution programs.
• Experience with Mac operating systems and Microsoft Office.
• Familiarity with databases and list management.

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Required Knowledge, Skills, And Abilities

• Knowledge of digital marketing, HTML email, and SMS text marketing best practices.
• Knowledge of CRM systems, account origin sources, and creating dynamic form content.
• Data-driven, adaptable mindset that can make changes mid-campaign if needed.
• Ability to manage and lead multiple, concurrent projects from a variety of stakeholders.
• Must exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment.
• Strong written and verbal communications.
• Ability to develop written communications for various audiences and mediums.
• Must have the ability to learn, be flexible to change, and be innovative.
• Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.
• Ability to be creative and proactive yet disciplined, in order to prioritize workload.
• Willingness to cross-train and learn other skills from EM Communications team members.

Preferred Education And Experience

• Slate, Salesforce, or other similar CRM systems
• Asana or other similar project management system
• Emma, MailChimp, Constant Contact or other similar email marketing platform
• SCOIR, Intersect, College Greenlight, Campus Reel, or other college recruitment platformsHTML editors and coding
• Dynamic form content
• Tableau dashboards & developing campaign reports

Preferred Knowledge, Skills, And Abilities

• Knowledge of higher education workflow.
• Knowledge and understanding of one or more production disciplines: print, digital, and broadcast (multimedia).
• Sound knowledge of Slate or similar CRM system and Asana or similar project management system.
• Knowledge of social media platforms such as X (Twitter), Instagram, Facebook, YouTube, Snapchat, and TikTok.
• Knowledge of university style and communications standards.
• Ability to develop content for different audiences and maintain the same brand/voice regardless of target audience.
• Ability to interpret data and read reports to make best decision for the future of the campaign.

Benefits

University of Tennessee employees are eligible for a comprehensive suite of benefits that includes:

• Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
• Flexible work arrangements, offering a hybrid schedule to most team members
• Education benefits for employees and their dependents at UT System campuses
• Retirement and deferred compensation plans, including 401(k), 403(b), etc.
• Comprehensive medical, dental, and vision insurance plans
• Employee discounts to attractions, services, and goods

The Division

The Enrollment Management (EM) division comprises more than 190 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, the Center for Financial Wellness, University Registrar, Pre-college Research Excellence Programs, EM Research & Analytics, EM Communications, and EM Operations. The Division of Enrollment Management is committed to our Vision, Mission and Values. We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.

This is an on-campus position with some hybrid/remote work schedule flexibility.

Enrollment Management Communications at the University of Tennessee, Knoxville is looking to hire a full-time Recruitment Communications Coordinator to implement strategic recruitment tactics to create, nurture, and build relationships with prospective first-year, transfer, or international students and their families. This position supports the student journey in the undergraduate admissions pipeline by maintaining multiple lead generation platforms, collaborating with the Office of Communication and Marketing on lead generation strategy & user journeys online, strategizes social media marketing and digital ad placements, manages lead data & reporting, and executes a robust communication strategy for students interested in attending UT.

Tasks Include

• Coordinating content development & strategy for mass email & SMS marketing.
• Monitoring the health and accuracy of data in Slate, our CRM system, and providing systematic updates as needed to ensure the campaign runs smoothly.
• Serving alongside the Office of Communication & Marketing to collaborate and identify opportunities for improvements to digital marketing partnerships and further streamline RFI lead generation and lead nurturing.
• Influencing & supporting the selection of names for the university to license and subsequent outreach strategies.
• Monitoring content lead generation platforms, such as Niche, SCOIR, College Board Connections, and others.
• Contributing to admissions recruitment tactics by developing content for prospective first-year, transfer, and international students and their families.
• Developing strategic communication plans for recruitment and outreach efforts to prospective first-year, transfer, and international students.
• Contributing to content creation for websites, print pieces and social media for prospective student audiences.
• Leading and maintaining strategic RFI management.
• Communicating project requirements, delivery of assets, and production timelines with stakeholders.
• Developing a schedule of communication tactics, confirm scheduling with stakeholders, and monitor deployments for completion and deliverability.
• Monitoring content calendar to ensure optimal timing for various digital and tangible marketing collateral.