Director of Ecommerce Growth & Experience

Lola Blankets; New York (NY, UT); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

21 days paid vacation

16 weeks paid birth parent leave

8 weeks non-birth parent leave

55% off Lola Blankets for friends and

Career growth opportunities

Job summary

Lola Blankets, a fast-growing comfort and lifestyle brand, is seeking a Director of Ecommerce to own Lola's web experience end to end: site roadmap, onsite merchandising and product discovery, search (SEO and GEO), and conversion performance.

This role sets the ecommerce roadmap, drives revenue growth through data-led testing and optimization, and partners with the VP Growth on long-term strategy and the digital P&L.

Qualifications

• 10+ years of ecommerce experience with deep Shopify DTC expertise.
• A real testing track record with data-driven optimization.
• AI fluency and experience using AI to speed up outputs.
• Experience acting as internal PM to engineers and designers, writing specs and scoping builds.
• Strong collaboration across marketing, growth, engineering, design and ops.
• Excellent prioritization instincts for a broad scope and lean resources.

Responsibilities

• Own the end-to-end site strategy and roadmap across desktop and mobile web, with accountability for conversion rate, AOV, site revenue and page performance.
• Drive ecommerce performance through funnel optimization, UX improvements and Shopify platform management.
• Own the ecommerce side of new product launches: landing pages, pre-order flows, launch-day experience and post-launch optimization.
• Own site stability, speed and uptime, with a documented peak-readiness plan ahead of every Q4.
• Own conversion rate by setting and defending the bar for site experience and funnel performance.
• Run onsite testing across desktop and mobile web, including A/B testing, personalization, navigation, landing pages and checkout, using customer insight and behavioral data.
• Establish reporting frameworks for traffic health, acquisition quality, funnel performance and conversion, and translate the analytics into recommendations that move revenue.
• Own onsite merchandising: collection logic, search relevance, bundling and gifting journeys, with seasonal and drop-led moments built in.
• Build a discovery experience that scales with the assortment.
• Identify and prioritize upsell, cross-sell and revenue expansion opportunities on site.
• Defend branded search and optimize GEO as AI-led search becomes a traffic source.

Skills

Shopify DTC

Testing discipline

AI fluency

Cross-functional collaboration

Product management

Prioritization

Tools

Shopify

Job description

Lola Blankets, a fast-growing comfort and lifestyle brand, is seeking a Director of Ecommerce to own Lola's web experience end to end: site roadmap, onsite merchandising and product discovery, search (SEO and GEO), and conversion performance.

This role sets the ecommerce roadmap, drives revenue growth through data-led testing and optimization, and partners with the VP Growth on long-term strategy and the digital P&L.