Dir, eCommerce

Vets Hired; California; On-site; USD 180,000 - 260,000; Full time

Job summary

The Director of eCommerce at Vets Hired leads the digital commerce strategy across multiple direct-to-consumer brands, driving revenue growth, conversion optimization, and an exceptional online customer journey.

This role oversees eCommerce operations, builds high-performing teams, partners with cross-functional groups, and uses data-driven decision-making, experimentation, and AI-driven improvements to strengthen performance.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field.
• MBA is a plus.
• 12+ years of progressive eCommerce experience.
• 5+ years of leadership experience managing teams.
• Direct-to-consumer (DTC) and omnichannel experience.
• Proven success with eCommerce revenue, CRO, and digital growth.
• Experience with Shopify and modern eCommerce tech.
• Strong analytics, forecasting and commercial decision-making.

Responsibilities

• Lead overall eCommerce strategy and digital commercial performance.
• Drive revenue growth through CRO, merchandising, pricing, and promos.
• Establish and manage weekly trading reviews to improve performance.
• Build and scale A/B testing, personalization, and experimentation programs.
• Optimize end-to-end online customer journey and checkout experience.
• Oversee website merchandising, product presentation, and content strategy.
• Partner with Marketing, Creative, CX, and Acquisition teams to improve digital performance.
• Mentor and develop the eCommerce team with a data-driven culture.
• Manage eCommerce platforms, automation, and AI-driven improvements.
• Monitor KPIs, customer analytics, forecasting, and reporting for strategic decisions.
• Ensure data integrity and continuous improvement of site operations.

Skills

Strategic leadership

DTC & omnichannel

Analytics & forecasting

Team leadership

A/B testing

Experimentation

AI tools familiarity

Education

Bachelor's degree in Business/Marketing/Economics

MBA preferred

Tools

Shopify

Analytics platforms

Job description

Job Summary

The Director of eCommerce leads the digital commerce strategy and performance across multiple direct-to-consumer brands, driving revenue growth, conversion optimization, customer experience, and online merchandising. This role oversees eCommerce operations, develops high-performing teams, manages digital commercial performance, and partners with cross-functional teams to enhance the online customer journey through data-driven decision-making, experimentation, and technology innovation.

Key Responsibilities:

• Lead overall eCommerce strategy and digital commercial performance.
• Drive revenue growth through conversion rate optimization (CRO), merchandising, pricing, and promotional strategies.
• Establish and manage weekly trading reviews to improve business performance.
• Build and scale A/B testing, personalization, and experimentation programs.
• Optimize the end-to-end online customer journey and checkout experience.
• Oversee website merchandising, product presentation, and content strategy.
• Partner with marketing, creative, customer experience, and acquisition teams to improve digital performance.
• Lead, mentor, and develop the eCommerce team while fostering a data-driven, test-and-learn culture.
• Manage eCommerce technology platforms, automation initiatives, and AI-driven improvements.
• Monitor business KPIs, customer analytics, forecasting, and reporting to support strategic decisions.
• Ensure strong data integrity and continuous improvement of site operations.

Qualifications:

• Bachelor's degree in Business, Marketing, Economics, or a related field (MBA preferred).
• 12+ years of progressive eCommerce experience.
• 5+ years of leadership experience managing teams.
• Strong experience with direct-to-consumer (DTC) and omnichannel commerce.
• Proven success managing eCommerce revenue, conversion optimization, and digital growth.
• Experience with Shopify and modern eCommerce technology platforms.
• Strong analytical, forecasting, and commercial decision-making skills.
• Experience managing multiple brands or business units preferred.
• Familiarity with AI tools, Amazon marketplaces, and customer experience optimization is a plus.