Director of Ecommerce

Jackson James; Miami (FL); Remote; USD 140,000 - 190,000; Full time

Job summary

Jackson James is seeking a Director of eCommerce in Miami, initially remote, to lead the brand's next growth phase. You will own the Shopify experience, optimize conversion and AOV, and drive profitable scale across Amazon and retention channels.

The role requires hands-on CRO, a track record of scaling a DTC brand, and proficiency with Klaviyo or HubSpot for SMS/email marketing. Remote start with future Miami-based leadership build-out.

Qualifications

• Expertise in Shopify with a proven track record of scaling a DTC brand.
• Hands-on experience with Amazon Seller Central.
• Proficiency in Klaviyo or HubSpot for SMS/email marketing.
• Strong data-driven approach to CRO and improving metrics.

Responsibilities

• Own end-to-end Shopify site experience and customer journey.
• Drive conversion, AOV, and bundle/upsell strategy.
• Lead CRO/testing program focusing on mobile and checkout.
• Plan and execute promotions quickly and accurately.
• Manage Amazon listings, visibility, and profitability.
• Oversee retention via email and SMS to grow LTV.
• Own core metrics: conversion rate, AOV, ROAS, margin.

Skills

Shopify

DTC brand scaling

CRO & UX optimization

Email marketing

SMS marketing

Amazon Seller Central

Data-driven decision making

Tools

Klaviyo

HubSpot

Job description

Director of eCommerce - Full Time - Miami, FL.

The Company

This is a role with a hyper growth DTC brand in the home goods space. They have been recognised as one of the fastest-growing private companies in the US. With their main focus through DTC and Amazon, they already have a loyal national customer base.

The business is scaling quickly and building out its eCommerce leadership. This would be a remote role to begin with whilst the organization builds out a team in Miami.

The Role

The Director of eCommerce will play a central part in the brand's next stage of growth. It's a hands-on, build-focused position rather than one about keeping things ticking over. The ideal person knows Shopify inside out, has a track record of lifting conversion and order value, and spots commercial opportunities before others do. You'll be measured on results, not activity.

What You'll Be Responsible For

Shopify (main focus)

• Owning the end-to-end site experience and customer journey.
• Driving up conversion, AOV and attach rate through bundles, upsells and cross-sells.
• Leading a structured CRO and testing programme, with particular attention to mobile and checkout.
• Planning and executing promotions quickly and accurately.

Amazon

• Strengthening listings, search visibility and catalogue structure.
• Tracking channel profitability and contribution margin closely.
• Finding room to scale without eroding margin, while keeping the account in good health.

Retention

• Overseeing email and SMS performance to grow LTV and repeat purchase.
• Making sure CRM campaigns line up with paid media plans and stock levels.
• Holding the retention team to clear revenue targets.

Performance

• Owning core metrics including conversion rate, AOV, ROAS and contribution margin.
• Leading weekly performance reviews, finding what's holding growth back, and fixing it.

What You'll Bring

• Deep Shopify expertise.
• A proven record of scaling a DTC brand.
• Hands-on Amazon Seller Central experience.
• Klaviyo or HubSpot for SMS/Email Marketing