Director of Ecommerce

Excelligence Learning Corporation; Shelton (CT); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading educational products company in Connecticut is seeking a Director of eCommerce to lead digital commerce strategy and execution. This role involves optimizing the site experience and driving sales across brands while collaborating with various teams. Ideal candidates have over 8 years of experience, preferably in the DTC sector, and possess strong leadership and analytics skills. This role is full-time and located on-site.

Qualifications

• 8–10+ years in eCommerce roles within DTC and multi-brand retail environments.
• Expertise in merchandising and performance marketing.
• Deep understanding of SEO, SEM, CRO, and CRM strategies.

Responsibilities

• Define and execute eCommerce strategy aligned with brand and revenue goals.
• Manage eCommerce P&L and go-to-market planning.
• Lead site management and drive continuous enhancements.

Skills

eCommerce platforms

Strategic project management

SEO

Analytics tools

Effective communication

Education

Bachelor's in Business or Marketing

MBA preferred

Tools

SAP Hybris

Excel

Job description

Job Title: Director, eCommerce

Reports To: Vice President, Brand Strategy

Overview

The Senior Director of eCommerce will lead Excelligence’s enterprise-wide digital commerce strategy and execution across brands including Really Good Stuff, Discount School Supply, and Colorations. This role is responsible for optimizing DTC site experience, driving sales performance, and aligning online merchandising with brand and promotional strategy.

Key Responsibilities

• Define and execute eCommerce strategy aligned with brand, revenue, and omnichannel goals.
• Manage eCommerce P&L and go-to-market planning.
• Champion customer experience and commercial performance across all platforms.
• Maximize visibility and profitability across digital channels.

Site Optimization

• Lead site management across UX, structure, performance, and checkout flow.
• Drive continuous enhancements in collaboration with IT, merchandising, and analytics.
• Implement personalization and A/B testing strategies.

Digital Merchandising & Promotions

• Develop digital merchandising tactics to increase AOV and LTV.
• Plan and execute seasonal and evergreen promotional campaigns.
• Apply customer segmentation to deliver tailored online merchandising.

Cross-Functional Leadership

• Partner with Brand, Digital Marketing, Creative, and Analytics teams.
• Lead major eCommerce initiatives including site features, catalog integration, personalization, and remarketing tools.

Analytics & Performance

• Manage dashboards and KPIs to track conversion, promotion, and sales metrics.
• Conduct analysis on churn, basket trends, pricing, and promo performance to guide strategy.

Qualifications

• Bachelor’s in Business, Marketing, or related field; MBA preferred.
• 8–10+ years in eCommerce roles within DTC and multi-brand retail environments.
• Expertise in eCommerce platforms, merchandising, and performance marketing.
• Experience with Amazon, In-Network, Drop Ship, and SAP Hybris preferred.
• Proficient in analytics tools, Excel, and data visualization.
• Strategic and hands-on leader with strong project management skills.
• Deep understanding of SEO, SEM, CRO, and CRM strategies.
• Effective communicator and influencer across all organizational levels.

Preferred Attributes

• Background in educational products and customer segments from Early Learning to K-12.
• Passion for innovation and digital optimization.
• Entrepreneurial mindset with focus on testing, learning, and scaling.

Equal Employment Opportunity (EEO)

Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.

Seniority level: Director

Employment type: Full-time

Job function: Marketing

Industry: Retail