Earned Media Director

BioTalent; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading communications firm in New York is looking for an experienced Director with 5-10 years of earned media experience, particularly within the healthcare industry. The role demands strong public relations skills and the ability to navigate complex environments while integrating earned media into broader marketing strategies. A Bachelor's degree is required. The candidate should be a flexible communicator capable of developing impactful pitches and managing relationships with high-profile clients.

Qualifications

• 5-10 years of earned media experience, blending traditional PR and digital-first strategies.
• Proven track record with life sciences and healthcare clients.
• Experience in securing media placements across various outlets.
• Adept at developing compelling storylines and pitches.
• Experience in healthcare narratives across multiple therapeutic areas.
• Balances strategic planning with hands-on execution.

Skills

Earned media experience

Public relations

Strategic thinking

Communication

Education

Bachelor's degree

Job description

Qualifications

• Brings 5-10 years of earned media experience, supported by a bachelor’s degree, with a background that blends traditional public relations and digital‑first earned strategies.
• Proven agency track record partnering with life sciences and healthcare clients, navigating complex and regulated environments with confidence.
• Consistently secures impactful media placements across national and regional outlets, consumer and trade publications, as well as broadcast (TV/radio) and online platforms.
• Highly adept at uncovering compelling storylines and developing pitches that cut through competitive and fast‑moving health news cycles.
• Experienced in shaping healthcare narratives across a range of therapeutic areas, including oncology, women’s health, mental health, cardiology, rare disease, and health policy, or closely related spaces.
• Balances strategic thinking with hands‑on execution, contributing to big‑picture planning while driving day‑to‑day delivery.
• Works effectively both autonomously and within cross‑functional teams, ensuring earned media is seamlessly integrated into broader, omnichannel marketing efforts.
• A clear, confident communicator who can translate the value of Earned Media into practical, actionable recommendations for internal teams and clients.

Seniority Level

• Director

Employment Type

• Full‑time

Job Function

• Advertising

Industries

• Advertising Services