Director of E‑Commerce & Digital Growth

Cinq à Sept; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Cinq à Sept is seeking a Director of E-commerce to drive the digitals, analytics, and P&L for our DTC business in a fast-paced fashion environment. You will lead site merchandising, digital marketing, and CRM initiatives across Shopify and related platforms to deliver customer-centric experiences.

You will partner with executive leadership to align channel strategy, revenue planning, and product priorities with brand campaigns to achieve growth targets.

Qualifications

• Bachelor's degree preferred, or 7–9 years of direct e-commerce management experience within apparel or fashion.
• Strong verbal and written communication skills.
• Ability to thrive in a fast-paced, highly collaborative environment.
• Experience with the e-commerce ecosystem and platforms such as Shopify, Farfetch, Meta, Google, and related tools.
• Ability to reprioritize projects frequently with agility and focus.
• Exceptional attention to detail and strong multitasking skills.
• Results-oriented, self-motivated, and driven by a strong sense of urgency.

Responsibilities

• Own the daily management of the e-commerce channel, including site merchandising, PDP optimization, navigation, digital marketing, calendar management, and on-site storytelling to drive traffic and conversion.
• Execute against strategic goals for the brand and channel in partnership with the EVP (Marketing & DTC), Head of Marketing, Head of Planning, and Head of DTC Buying.
• Identify new revenue opportunities, growth levers, and customer-experience enhancements across the digital funnel.
• Manage digital marketing agency partners to ensure alignment on overall strategy while driving day-to-day performance.
• Lead, develop, and mentor a high-performing team across retention, UX, customer service, platform management, and app-stack operations.
• Inform a comprehensive, platform-specific digital marketing strategy that enhances the customer journey across all channels and aligns with business objectives.
• Oversee end-to-end site execution, including homepage refreshes, collection launches, product uploads, QA, UAT, and seasonal content updates.
• Ensure site performance meets brand standards for speed, UX, and conversion.
• Optimize the full user journey—from prospect to buyer to post-purchase advocate—implementing best practices that strengthen site functionality and performance.
• Partner with global IT, developers, Shopify Plus experts, and digital vendors to maintain a seamless, scalable infrastructure.
• Evaluate CRM capabilities and implement reporting frameworks to assess customer health, retention, and engagement opportunities.
• Collaborate with the marketing team to build a cohesive digital marketing plan aligned with the brand calendar.
• Manage and optimize the paid digital media agency and budget with a focus on efficiency, incrementality, and revenue contribution.
• Oversee development of customer-journey frameworks across acquisition, onboarding, retention, reactivation, and win-back.
• Own the digital marketing and retention calendar in partnership with cross-functional teams, ensuring alignment with merchandising and brand priorities.
• Partner with marketing and creative on all direct-mail initiatives and ensure site experiences and customer journeys are optimized to support acquisition.
• Oversee and manage digital analytics and KPIs, reporting weekly, monthly, and quarterly on performance and insights.
• Conduct post-campaign and post-event analyses, providing clear insights, rationale, and recommendations for future actions.

Skills

Communication skills

Prioritization

Attention to detail

Multitasking

Results orientation

Education

Bachelor's degree

Tools

Shopify

Shopify Plus

Farfetch

Meta

Google

Job description

Cinq à Sept is seeking a Director of E-commerce to drive the digitals, analytics, and P&L for our DTC business in a fast-paced fashion environment. You will lead site merchandising, digital marketing, and CRM initiatives across Shopify and related platforms to deliver customer-centric experiences.

You will partner with executive leadership to align channel strategy, revenue planning, and product priorities with brand campaigns to achieve growth targets.