Director of Digital Strategy & PropTech Growth

Collective Residential

United States

Remote

USD 120,000 - 180,000

Full time

14 days+

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Job summary

Collective Residential is seeking a senior digital marketing leader to standardize and scale our portfolio’s online presence across six operating companies. You will own paid media at scale, lead SEO and AEO/GEO optimization, and drive unified reporting while implementing PropTech and AI integrations to enhance the customer journey.

The role requires hands-on management of Google and Meta campaigns, CRM familiarity, and knowledge of Fair Housing advertising rules.

Qualifications

Deep cross-channel digital expertise with 6–8+ years of technical experience.
Analytical, systems mindset and strong funnel understanding.
Hands-on CRM experience and familiarity with property management systems.
End-to-end Google and Meta management at property and corporate scale, with hundreds of concurrent campaigns.
Advanced technical SEO plus current AEO/GEO experience.
Experience with PropTech and AI integration.
Website/UX design, email, organic social, GBP and reputation management, and ILS coordination.
Knowledge of Fair Housing ad rules, including Meta's Special Ad Category.
A track record with SOPs, account consolidation, and vendor management.
Helpful, not required: Multifamily, hospitality, or home sales marketing. Brand website redesign or multi-brand agency experience.
Flexible schedule.

Responsibilities

Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation and listings across six operating companies and the corporate brand, then build formal portfolio-wide SOPs.
Own Google and Meta campaigns end to end at the property and corporate level with budgets, durations and performance.
Serve as the go-to advisor for marketing leadership on levers to pull and spend levels, backed by data.
Lead technical and on-page SEO and ongoing optimization for AI answer and generative search platforms as search evolves.
Build and own unified reporting that rolls up from portfolio to property level, plus benchmarking.
Bring PropTech experience and ideas for AI integration into workflows and tech stack.
Migrate digital marketing accounts into a centralized, company-owned structure.
Own website strategy and execution across all portfolio sites and support corporate redesigns.
Own corporate email strategy and execution, set standards for portfolio companies.
Set portfolio-wide strategy for organic social and reputation management across all six companies.
Coordinate with listing data owners to ensure accurate data from ILS and syndication platforms.
Hold vendors to defined standards for web, SEO, paid media, email, reputation and listings.