Director, Digital Marketing ($149,100 - $190,400)

Irvine Company; Irvine (CA); On-site; USD 149,100 - 190,400; Full time

Benefits offered by this job

Paid time off

Matching 401(k)

Health benefits

Job summary

A leading real estate organization is seeking a Digital Marketing Leader for its Apartments Division in California. This role requires developing and executing digital marketing strategies, optimizing channels for lead generation, and managing a digital marketing team. Candidates should have 7-10 years of experience in digital marketing, strong data analytics skills, and proficiency in major digital platforms. The compensation package includes a competitive salary range of $149,100.00 - $190,400.00, along with benefits like paid time off and a 401(k) plan.

Qualifications

• 7 to 10 years of relevant work experience in digital marketing.
• Expert knowledge of digital media strategies across multiple channels.
• Strong analytical skills to synthesize campaign and customer data.

Responsibilities

• Develops and executes a robust digital marketing strategy.
• Optimizes digital channels for lead generation and engagement.
• Manages a digital marketing team and external agencies.

Skills

Digital marketing strategy

Data analytics

Team leadership

Budget management

Communication skills

Education

Bachelor's Degree or equivalent experience

Tools

Google Ads

Salesforce Marketing Cloud

Tableau

Amplitude

Looker

Job description

We are hiring a passionate Digital Marketing Leader for our Apartments Division. This role requires a proven track record of translating business needs into digital strategies for large-scale organizations, leveraging direct in-platform experience, and interpreting key data insights across key channels and platforms to drive growth.

Key Responsibilities

• Develops and executes a robust and comprehensive digital marketing strategy focused on maximizing qualified lead volume, minimizing undesired cross-campaign cannibalization, and achieving divisional business goals.
• Directs and optimizes all core digital channels (Paid Search, Local SEO / Reputation Management, Social Media, Internet Listing Service (ILS), and Email Marketing) to drive qualified traffic, lead generation, and resident engagement. Ensures integration and consistency across all platforms in partnership with internal and external teams.
• Establishes Key Performance Indicators (KPIs), tracks progress, and utilizes advanced marketing analytics to generate actionable insights, continuously optimizing campaigns for maximum return on investment and achieving marketing objectives.
• Leads and manages a digital marketing team, providing training, mentorship, coaching, and managing team and individual performance. Leads the relationship with the external digital media agency and ensures a cohesive, data-led digital experience.
• Maintains expert knowledge of the evolving digital landscape, actively researches emerging technologies (e.g., Artificial Intelligence, marketing automation), and implements innovative solutions to optimize the online presence and enhance the resident experience.
• Oversees, negotiates, and manages all digital marketing contracts and purchase orders (POs). Institutes financial rigor in processes and ensures adherence and discipline to the budget, proactively identifying and addressing variances to secure optimal financial terms and accountability.

Additional Skills

• Demonstrated hands-on execution within major digital media platforms (e.g. Google Ads, GA4, DSPs); able to independently analyze performance, navigate reporting interfaces, and diagnose issues in-platform.
• In-depth knowledge of digital media strategy across channels and acquisition campaigns for paid search (Google, Microsoft), social media (Meta, Snap), and programmatic display.
• Strong analytical and problem-solving skills to synthesize campaign and customer data from platforms including Salesforce Marketing Cloud, Tableau, Ad Platforms, Amplitude, and Looker to translate insights into actionable strategies.
• Experience in developing and managing digital marketing budgets and paid media plans. Strong financial acumen and attention to detail.
• Strong communication, collaboration, and presentation skills to partner effectively across internal and external stakeholders and cross functional teams. Proven ability to prepare and present strategic executive presentations

Preferred Education

• Bachelor's Degree (or equivalent experience)

Preferred Years of Relevant Work Experience

• 7 - 10 years

Compensation

Base Pay Range: $149,100.00 - $190,400.00

Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.