Director, Digital Marketing

Ethos; United States; On-site; USD 150,000 - 266,000; Full time

Job summary

Ethos is seeking a Director of Digital Marketing to lead and manage our digital paid channels. You will drive performance aligned with budget and growth goals while collaborating with senior management and cross-functional teams.

The ideal candidate has proven experience in a fast-paced startup environment, expert knowledge across major digital platforms, and a strong focus on performance marketing. A competitive salary and growth-focused environment await you at Ethos.

Qualifications

• Successful in a high-growth B2C startup (Fintech or Insurtech preferred).
• Expertise in Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.
• Minimum 8 years in direct response marketing with 5+ years in performance marketing.
• Advanced MS Excel skills; experience with business intelligence tools like Tableau.
• Able to execute high-level strategy development and hands-on optimizations.

Responsibilities

• Lead strategy and execution of paid digital channels to drive performance.
• Monitor performance, adjusting to optimize target KPIs.
• Collaborate with internal teams to streamline managed channels.
• Manage relationships with external client partners.
• Conduct analyses on channel performance and implement findings.
• Drive innovation through rigorous tests and strategic recommendations.
• Stay updated on industry trends and best practices.

Skills

Proven Track Record

Platform Mastery

Operational Agility

Relevant Experience

Technical Proficiency

Strategic & Hands-On

Technical Collaboration

Testing Rigor

Job description

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three‑sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About The Role

As the Director of Digital Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools across all of our digital paid channels including Paid Social, Search, and Affiliates. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As a fast‑growing startup, you will be working closely with colleagues across all teams and senior management.

Duties & Responsibilities

• Strategic Ownership: Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals.
• Performance Management: Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs.
• Cross‑Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels.
• Relationship Management: Manage and optimize relationships with external client partners.
• Data‑Driven Execution: Conduct deep‑Dive analyses on channel performance and implement actionable findings with speed.
• Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.
• Subject Matter Expertise: Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

Qualifications & Skills

• Proven Track Record: Demonstrated success in‑house at a high‑growth, direct response B2C startup (Fintech or Insurtech experience is preferred).
• Platform Mastery: Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.
• Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high‑velocity startup environment.
• Relevant Experience: Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.
• Technical Proficiency: Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights.
• Strategic & Hands‑On: You are equally excited by high‑level strategy development and the "in‑the‑weeds" work of hands‑on optimization.
• Technical Collaboration: Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.
• Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data‑backed learnings.

The US national base salary range for this full‑time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/.

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.

Security Notice: We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.